Marketing Expertise | Roland DGA | Blog
News Views & How-To's

Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.

Customer Testimonials

Everyone loves a good story. Which is why whenever we’re not launching new products, we try to feature our customers’ work in our advertising and public relations. It’s our belief that seeing and reading about what a customer has done with their Roland inkjet, vinyl cutter, engraver or milling machine is far more engrossing and believable than us tooting our own horn.

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What’s Your Secret Sauce?

Back when I was in high school, our favorite burger joint advertised its secret sauce. Whatever it was made from, it gave their burgers a decidedly different taste than other hamburgers. Today, marketers often talk about successful brands having a “secret sauce” – and they’re not talking about fast food. For Apple, their secret sauce is not only inventing groundbreaking products, but packaging them in a way that is simplistic to the point of seeming obvious. As Jonathan Ive, Apple chief designer says, “It feels almost inevitable.”

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Meanwhile in Japan: New Product R&D

Roland DG is a Japanese company. While the name doesn't sound like it, it actually is. Our counterparts in Japan come over to Roland DGA's territory for shows and meetings with us fairly often, but a once or twice a year I head over to Hamamatsu Japan for meetings and to get the latest on new products in our pipeline. This time, we sent our sales, product management and field engineering teams over to have them see, first-hand, what R&D is working on and what we have coming. There's no way for me to translate every product detail or the excitement the engineers have for our products when I visit, so it's important for them to see it for themselves.

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