Marketing Expertise | Roland DGA | Blog
News Views & How-To's

Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland DG's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.
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Advertisement and Promotional Design Advice for Business Startups

Many Roland DGA customers are business startups, trying to get a foothold in business. If you're on a budget and making your ads and promos, here are some writing, designing, and marketing  essentials to help you effectively get your message out. 

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Roland DGA Top 10 Holiday Customization Items 2021

If you’ve ever spent time on Esty during the holidays, looking for personalized gifts or seeing what’s new, weird, funny, or outrageous, then some of these listed items might look familiar. See Roland DGA's list of some of the most popular and profitable items to customize for online holiday selling. 

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10 Minute Shop Talks— Greatest Hits Volume 1

Over the past year, the Roland DGA Corporation Facebook page has been broadcasting Facebook Live interview videos. In the first of our video collections, you can meet some top Roland DGA sign and graphics customers who talk about the ways they’ve built their businesses with Roland DG equipment.

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Specialize in Print Customization— 5 Small Businesses You Can Start Today!

While there are many people trying to make money in online customization, there’s no reason why you can’t find your own path through the ecommerce crowds. The following blog shares some helpful advice to those starting out in personalization and customization— suggesting a more strategic approach to graphics personalization and outlining  5 niche business markets you could find success in with Roland DG technology. 

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BeginRight Employment Services

If you have a business that creates corporate giveaways or wants to expand its brand to include apparel and giftware, Roland DGA has the ideal solution in the BT-12 direct-to-garment printer to help you print on t-shirts, tote bags, facemasks and more. Read about BeginRight Employment services and see how they created custom logo apparel with the BT-12.  

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Infographic: 4 Great Reasons to Start a Home Based Business

If you're thinking of starting a home based business, take a look at some easy-to-absorb facts about the many benefits and advantages of running your own business. Get inspired to be your own boss with eye-opening data and info in this fun infographic that offers four great reasons why you should start a home-based business today.

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Roland DG at Printing United 2019— Ten New Products and One Awesome New Print Show

It was quite literally a whirlwind of a show for Roland DG, but thankfully, a tornado couldn’t stop PRINTING United in Dallas from being one of the biggest and most exciting tradeshows we’ve had the pleasure of exhibiting at. Printing UNITED 2019 was very significant for Roland DG. It was a new show, a new venue, and a whole truck-full of new Roland DG products that we were thrilled to present to the world.

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4 Things Artists Need to Know for Business Success

To become successful, artists have to not only master their craft, but also be active in the art community, attend gallery shows, art events, and build relationships in the business. However, there are even more practical steps that artists and photographers can take, and investments they can make to grow their business. After speaking with Roland DG Imaginarium Artcademy instructor and phenomenally successful artist, Bonny Lhotka, we can share some specific things fine artists can do to achieve greater success.

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The Art of the Pitch: 3 Ways to Help You With Client Presentations

Ever been in that nerve-wracking situation where you’ve had to pitch your work, prototypes, ideas or yourself? Was your presentation a runaway success? If you were unable to knock it out of the park, then you might need to go back to the drawing board to plan your next presentation, because there’s a careful and considered art to a pitch and the following tips will help you get in the right mindset for pitching success.

 

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Color Your World Infographic

Color Your World Infographic

In the month of July, Roland DGA is celebrating color! Enjoy this infographic that takes a psychological look at some popular color theories. Whether you're a print expert, graphic designer, artist, or simply a color-lover, this fun graphic is perfect as a quick color reference for use on your designs, artwork, branding, web colors or call-to-actions. For more useful info, don't forget to register for our color fundamentals webinar series.

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