Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland DG's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.

Email Frequency – When Is Enough Too Much?

June 1, 2012 Patrick Kersey Marketing Expertise email blasts , marketing , social media

Has this ever happened to you? I signed up for a promotional newsletter from a cruise line and began receiving updated pricing and availabilities approximately every three weeks or so. A year later, I’m suddenly receiving an email a day and sometimes two! Seriously?

How to Make Mistakes Right

February 23, 2012 Patrick Kersey Marketing Expertise

Let’s face it, as hard as we try, we all occasionally mess up. A product doesn’t get delivered on time, or it’s not the item that was ordered. At such times, it’s all too easy to lose a customer, or worse — have the issue blown all out of proportion in social media. I believe such incidents, if they’re handled right, offer an opportunity to actually gain an even stronger customer relationship, one that can result in very positive social media expression.

On User Interfaces Becoming More Friendly

January 18, 2012 Patrick Kersey Marketing Expertise interface , iphone , kinect , siri , xbox

Unless you’ve been meditating on a mountain top in Tibet, you’ve heard about Siri, the voice-activated personal assistant included with the Apple iPhone 4S. Ask Siri to find a restaurant, make a call, or when your next appointment is, and she’ll respond appropriately. Recently, I’ve also had the opportunity to try out Kinect, the motion-sensing input device included with Microsoft’s Xbox console. Both Siri and Kinect offer user interfaces that are charming, intelligent and easy to use.

Vote for Roland DG!

December 22, 2011 Andrew Oransky Marketing Expertise awards , backlit , eco-uv s , inkjet , roland media , versauv lej-640 , wide format imaging magazine

Here in the US, the 2012 elections are almost a year away, but you can vote for Roland DG right now in what will also undoubtedly be a hotly contested race. Don’t worry, I’ll never use this space to discuss politics, but Roland DG products have been nominated for the 2012 Wide Format Imaging Readers’ Choice Top Product Awards in 5 categories.

What will the New Year bring?

December 15, 2011 Patrick Kersey Marketing Expertise , Engraving , Inspiration 2012 , forecast , packaging , personalization , signs , wrap

Well, it’s that time of year again. Among all the shopping, parties, sporting events, and other distractions, here at Roland DGA we’ve spent the last few months forecasting our sales and formulating strategies for 2012.

Customer Testimonials

October 17, 2011 Patrick Kersey Marketing Expertise , Inspiration creative awards , awards , creative center

Everyone loves a good story. Which is why whenever we’re not launching new products, we try to feature our customers’ work in our advertising and public relations. It’s our belief that seeing and reading about what a customer has done with their Roland DG inkjet, vinyl cutter, engraver or milling machine is far more engrossing and believable than us tooting our own horn.

The Price is Right – I Can Prove It!

September 30, 2011 Dede Sabey Marketing Expertise , Inkjet Printers & Printers/Cutters defending your price , digital efx wraps , matt richart , pricing , vehicle wraps , wide format inkjet , wide format printers

by Matt Richart, Digital EFX Wraps

What’s Your Secret Sauce?

September 12, 2011 Patrick Kersey Marketing Expertise , Inspiration marketing expertise , quality , reliability , secret sauce

Back when I was in high school, our favorite burger joint advertised its secret sauce. Whatever it was made from, it gave their burgers a decidedly different taste than other hamburgers. Today, marketers often talk about successful brands having a “secret sauce” – and they’re not talking about fast food. For Apple, their secret sauce is not only inventing groundbreaking products, but packaging them in a way that is simplistic to the point of seeming obvious. As Jonathan Ive, Apple chief designer says, “It feels almost inevitable.”

Seeing Into The Future

August 11, 2011 Rick Scrimger Marketing Expertise digital output magazine , economic outlook , m&a , mergers & acquisitions , state of the industry

I recently sat down with Tom Tetreault from Digital Output Magazine at ISA and talked about our outlook on the industry. While only parts of this interview are incorporated into the publication’s “State of the Industry” article series, I thought I’d share the entire interview here

Meanwhile in Japan: New Product R&D

February 8, 2011 Rick Scrimger Marketing Expertise , Inspiration

Roland DG is a Japanese company. While the name doesn't sound like it, it actually is. Our counterparts in Japan come over to Roland DGA's territory for shows and meetings with us fairly often, but a once or twice a year I head over to Hamamatsu Japan for meetings and to get the latest on new products in our pipeline. This time, we sent our sales, product management and field engineering teams over to have them see, first-hand, what R&D is working on and what we have coming. There's no way for me to translate every product detail or the excitement the engineers have for our products when I visit, so it's important for them to see it for themselves.