Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.

The Olympics Are Over, But The Competition Continues

The 2012 Summer Olympics are officially over, but vivid images of amazing athletes competing for medals are still stuck in my brain in addition to my DVR. This got me thinking about the role competition plays in our lives. It starts early. Moms and dads compete to see that their kids get into the best preschool. Once we’re in school, we compete for grades. That’s often followed by competition to get into band, orchestra, cheer squad or sports. Later, we compete for jobs, promotions and raises. Neighbors compete for who drives the best car, has the greenest lawn or the smartest kids.

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We like Dr. Seuss at Roland

We just wrapped up a new video highlighting some of the things you can do with a VersaCAMM. And while it’s obvious we like Dr. Seuss at Roland, as you’ll soon see, it did provide a clever way to tell the story of versatility, creativity & ROI vs. a simple price-driven message that seems to pervade the printer market. It’s also worth noting that when you’re making a printer investment, it’s much more than just the product. It’s the support, service, webinars & education, and more. Ok, I’m off the soapbox. Let’s get on with the show…

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How to Make Mistakes Right

Let’s face it, as hard as we try, we all occasionally mess up. A product doesn’t get delivered on time, or it’s not the item that was ordered. At such times, it’s all too easy to lose a customer, or worse — have the issue blown all out of proportion in social media. I believe such incidents, if they’re handled right, offer an opportunity to actually gain an even stronger customer relationship, one that can result in very positive social media expression.

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On User Interfaces Becoming More Friendly

Unless you’ve been meditating on a mountain top in Tibet, you’ve heard about Siri, the voice-activated personal assistant included with the Apple iPhone 4S. Ask Siri to find a restaurant, make a call, or when your next appointment is, and she’ll respond appropriately. Recently, I’ve also had the opportunity to try out Kinect, the motion-sensing input device included with Microsoft’s Xbox console. Both Siri and Kinect offer user interfaces that are charming, intelligent and easy to use.

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Vote for Roland!

Here in the US, the 2012 elections are almost a year away, but you can vote for Roland right now in what will also undoubtedly be a hotly contested race. Don’t worry, I’ll never use this space to discuss politics, but Roland products have been nominated for the 2012 Wide Format Imaging Readers’ Choice Top Product Awards in 5 categories.

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