Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland DG's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.

Ask Angelyn 5 Ways to Animate Your Brand

15 May 2024 Angelyn Cubacub Inspiration , Marketing Expertise , UV Printing , Inkjet Printers & Printers/Cutters

Showcasing your brand using a variety of eco-solvent and UV-printed products is an important step in getting your company's offerings noticed.

Designer Bridget Thompson is shown with samples of her designs.

Bridget Thompson Studio x Western Sensibility: Illustrating the Power of Digital Printing for Luxury Interiors

29 April 2024 Roland DGA Inkjet Printers & Printers/Cutters , Inspiration , Marketing Expertise

The artist has released a colorful new collection of patterns for wallcoverings and printed fabrics in collaboration with Western Sensibility.

Blog title superimposed on pattern squares

Talking 2024 Interior Design Trends and Opportunities with Kristen Dettoni, Founder of Design Pool Patterns

26 March 2024 Roland DGA Marketing Expertise , Inspiration , Inkjet Printers & Printers/Cutters interior design trends, custom interior design, digital printing, digitally printed graphics, wallcoverings, wallpaper, commercial interiors, resin/latex ink, eco-solvent ink, uv ink

Kristen Dettoni, founder of Design Pool Patterns, talks through 2024 interior design trends and opportunities for PSPs.

5 Online Print Businesses You Can Start This Year

17 May 2023 Ginny Mumm Marketing Expertise , Inspiration , Featured , Inkjet Printers & Printers/Cutters , UV Printing , Engraving , Cutters online businesses, sticker design, diy stickers, decals, home-based business, print-and-cut, uv printing, dtg printing, rotary engraver, personalization, gifts, photo impact printer, vinyl cutters, benchtop uv printer, product customization, product personalization, promotional products, jewelry personalization, custom apparel

Launching a printing-related online business is easier than ever with help from Roland DG printing technology. Here are five ideas for popular, profitable online businesses you can start from home.

Ask Angelyn: Where do I start? Five ways to get your first customers

10 May 2023 Ginny Mumm Marketing Expertise roland dga, print/cut, wide-format printing, software, roland dg connect, versauv, versastudio, uv printing, ada signage, window graphics, vinyl graphics, t-shirt printing, custom apparel, custom gifts, signage, digital printing, eco-solvent printer

Roland DGA's Small Business Manager Angelyn Cubacub discusses where to start in launching your digital printing business, and how to get - and retain- your first customers.

Grow Your Custom Printing Business with Scalable Solutions

03 January 2023 Ginny Mumm Marketing Expertise , Inkjet Printers & Printers/Cutters , Inspiration small business, stickers, print/cut, entrepreneurs, startup, decals, signage, roland dga, large format printing, wide format printing, versaworks 6, rip printing, software, roland dg connect, print app, printing app, roland dg printing app, print software, print app, printing app, start a printing business, tote-bags

Congratulations! You've nailed the concept for your home-based printing business. Now how will you handle production? We asked Konstantin Dzedzels to tell us how he choose equipment for his successful startup, Arteehub.

Holiday Gift Guide

01 December 2022 Ginny Mumm Marketing Expertise , Inkjet Printers & Printers/Cutters , Inspiration , Engraving , UV Printing small business, stickers, print/cut, entrepreneurs, startup, decals, signage, roland dga, large format printing, wide format printing, versaworks 6, rip printing, software, roland dg connect, print app, printing app, roland dg printing app, print software, print app, printing app, giftware, uv printing, customization, personalization, engraving

Your Roland DG digital printing equipment can help you customize and personalize a wide range of sought-after products.

Direct-to-Object Personalization

07 September 2022 Ginny Mumm Marketing Expertise , Inspiration , Featured , UV Printing online businesses, customization, home decor, print-and-cut, direct-to-object printing, uv printing, personalization, gifts, benchtop uv printer, product customization, product personalization, promotional products, jewelry personalization, custom printed water bottles, custom printed drinkware

You'd be amazed at what a Roland DG VersaUV direct-to-object printer can print on! Customize sports equipment, jewelry, water bottles, home decor and more!

5 Types of Stickers You Can Make From Home

28 June 2022 Ginny Mumm Marketing Expertise , Inspiration , Featured , Inkjet Printers & Printers/Cutters sticker for beginners, sticker design, diy stickers, small business sticker design, decals, home-based business, logo stickers, emoji stickers, holiday stickers, typography stickers, character stickers, sticker printing, print-and-cut stickers, online sticker business

Ever wonder how people are producing all the stickers you see...well... everywhere? Here we'll take a closer look at five popular types of stickers and provide some tips for producing your own stickers at home or in your office.

Advertisement and Promotional Design Advice for Business Startups

19 January 2022 Ben Fellowes Marketing Expertise , Inspiration , Featured small business advertising design, small business promotion design, small business ad design, small business promo design, writing copy for your own ads, business startup marketing, marketing for beginners, design for beginners

Many Roland DGA customers are business startups, trying to get a foothold in business. If you're on a budget and making your ads and promos, here are some writing, designing, and marketing essentials to help you effectively get your message out.