ISA 2011: New booth, new products & a great show!
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ISA 2011: New booth, new products & a great show!

The ISA Show – 2011

ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.

Previewing Roland’s new 20″ print/cut with Metallic

Going to the biggest show, looking great in a new booth and having three new products to talk about makes for a great show, and it was. We got great feedback from our dealers, lots of pre-orders for the new LEJ-640 and talked to many of the over 19,000 attendees at the show.

In case you missed ISA, here's some great photos from the show!

Thanks for reading,

Rick

Rick Scrimger

Rick Scrimger

Rick Scrimger is a company culture and management expert. Rick swims, bikes, and runs, but is mostly the Chief Daughter Entertainer & Chief Diaper Changer at home.