It's Epic. It's Here. Finally.
News Views & How-To's

It’s Epic. It’s Here. Finally.

If you’re in the sign industry, and spending any time on the webby-web, you might have seen some of our teasers about a new “4”-like machine. Well, it’s finally here. The original “Pro” line started in 2002, and has been a part of our flagship of printer/cutters ever since. 10-years later, we’re on the 4th edition. It seems like it’s been a lot longer, and in most technology-circles, that’s a lifetime.

Welcome Roland DG SOLJET Pro 4!

Here’s the post on our Restyling page:


It’s worth noting that the new XR comes with an industry-first 2-year trouble-free warranty – much like the “BMW Ultimate Service” program where parts & labor are included, along with 2 scheduled preventitive maintanence visits are also part of the program. I don’t know of another printer company doing this. Boom.

2-year “Gold Edition” warranty: includes parts, labor & 2 free scheduled service visits

But as the day’s been passing by, the buzz is palpable. Lots of Facebook posts, and I especially like this one:

Tyrell Tech’s post. Gotta love it.

And tracking the mentions on twitter using Twilert has us at 70 mentions until the 2pm notice. I’ll be checking all week to see how it perpetuates throughout the web.

Twilert – Day #1 of XR-640 launch and over 70 mentions (with a 2pm cutoff!)

I particularly like this one: RT @SignGeeks: Sod the iPhone 5 launch – Roland DG have a new printer out today!!! The Soljet Pro 4!

This is fun. I love it when we launch new products.

Thanks for reading,


Rick Scrimger

Rick Scrimger

Rick Scrimger is a company culture and management expert. Rick swims, bikes, and runs, but is mostly the Chief Daughter Entertainer & Chief Diaper Changer at home.