Harsh Weather Diminishes Economic Outlook?
Today I found this infographic and can say that extreme weather affected our business these first two months of the year. Did it affect yours?
Marketing Expertise
Tricked Out Trucks Rule the Road
According to the American Trucking Association, more than 3.1 million professional truck drivers log close to 398 billion miles each year nationwide, delivering life’s essentials to consumers across the U.S. Interestingly, most commercial vehicles sport very little in the way of designed and printed graphics. This dynamic truly represents a missed opportunity for marketers and vehicle graphics shops alike.
Wide-Format Imaging’s State of the Industry: Roland DGA’s Perspective
Wide-format Imaging Magazine recently did their annual “State of the Industry” wrap up with several companies in our space. While we’ll make it into some answers, I thought I’d post our responses to each of the questions. Enjoy!
Confidence Is On The Rise
CEO Confidence is on the rise, which should be a good indicator or data point for looking into the near future. Since Vistage tends to focus on small/medium business, it’s certainly good to see this trend as most sign shops would fall into this category.
And the Oscar Goes to...
Yes, it’s Oscar season, and though the Academy has missed the boat on this one, we have NOT!
Roland DG customers are out there on YouTube and we are here to applaud the effort. In our first ever Academy Awards of sorts, we’d like to showcase the Roland DG community as you have never seen it – with the cameras rolling.
Fishing for Buyers
During a recent salmon fishing trip to Sekiu, Washington, I was reminded how similar fishing and searching for buyers can be.
The Olympics Are Over, But The Competition Continues
The 2012 Summer Olympics are officially over, but vivid images of amazing athletes competing for medals are still stuck in my brain in addition to my DVR. This got me thinking about the role competition plays in our lives. It starts early. Moms and dads compete to see that their kids get into the best preschool. Once we’re in school, we compete for grades. That’s often followed by competition to get into band, orchestra, cheer squad or sports. Later, we compete for jobs, promotions and raises. Neighbors compete for who drives the best car, has the greenest lawn or the smartest kids.
Video Killed the Radio Star
If you grew up around the same time I did, you probably know that this 1979 song from the Buggles is the answer to a trivia question. The trivia question is, of course, “What was the first video ever played on MTV?”
We like Dr. Seuss at Roland DGA
We just wrapped up a new video highlighting some of the things you can do with a VersaCAMM. And while it’s obvious we like Dr. Seuss at Roland DGA, as you’ll soon see, it did provide a clever way to tell the story of versatility, creativity & ROI vs. a simple price-driven message that seems to pervade the printer market. It’s also worth noting that when you’re making a printer investment, it’s much more than just the product. It’s the support, service, webinars & education, and more. Ok, I’m off the soapbox. Let’s get on with the show…
Seeking Serendipity
There are two kinds of dogs. The first kind will dig a hole all the way to China searching for a bone. The second will dig a hundred shallow holes in your backyard looking for the same bone. Which is the better dog?