Rise Up.

A One-Day Roland Inkjet User Conference

Las Vegas Convention Center, co-located with SGIA Expo
October 21, 2014

Join Roland inkjet users for inspiration and productivity tools that will take your business to new heights.

  • Gain practical tips, techniques and resources.
  • Be inspired with new ideas to elevate your business.
  • Choose from 16 sessions each led by industry experts.
  • All this for just $195!
Space is limited.
Richard Childress | Keynote Speaker

Richard Childress, Keynote Speaker

Special Keynote Address by Richard Childress, president and CEO of Richard Childress Racing, a 15-time championship NASCAR team.

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Event Details

imagiNATION is for all Roland inkjet owners, operators and designers, from small and new shops to large operations. The only requirement is that you operate a registered Roland inkjet printer. There are several workshops throughout the day for everyone from owners to production personnel and print designers. Choose a workshop track that is best for you or customize your own!

October 21, 2014 (co-located with SGIA Expo which runs Oct 22-24)
Las Vegas Convention Center
Space is limited.
$195 U.S.

What's included?
Breakfast, lunch and cocktail reception (includes 2 free drink tickets)
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8:00 am
Registration and Breakfast
8:45 am
Welcome & Keynote by Richard Childress
10:00 am
First Workshop
11:30 am
Networking Lunch
12:45 pm
Second Workshop
2:00 pm
2:15 pm
Third Workshop
3:30 pm
3:45 pm
Fourth Workshop
5:00 pm
Cocktail Reception, Tabletop Displays and Raffle Prizes
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Choose from one of four tracks designed to elevate your skills and expand your profitability: Software & Design, Color, New Applications, or Business. Or mix and match from the following Workshops for your custom curriculum. It's your choice.

Productivity/Business Track | Room N227/N228

time 10:30 - 11:45 1:00 - 2:15 2:45 - 4:00 4:15 - 5:30
title 100 new ways to Print & Cut with your Roland
Print & Cut Done Easy –Sell more, save time, reduce stress and dramatically increase your profits Sustainablity 101
Pricing Your Products Profitably and Making Prices Stick…without Getting Stuck
speaker Skip Grant Skip Grant Marci Kinter, SGIA  Vince DiCecco

New Applications Track | Room N223/N224

10:30 - 11:45 1:00 - 2:15 2:45 - 4:00 4:15 - 5:30
Vehicle Wraps Dye Sublimation Getting into Decorated Apparel Tap into the promotional products industry
Matt, Digital EFX Chris at Vapor Apparel, Images in Tile Steven Jackson DigitalBlanks.com

Software/Design Track | Room N219/220

10:30 - 11:45 1:00 - 2:15 2:45 - 4:00 4:15 - 5:30
VersaWorks® Software RIP Productivity Overview Color Management across Multiple Printers Designing for Wide-Format
Going from Print to Pixels - Integrating Digital Signage Into Your Print Business
Jeff Ditoro GMG Dan Wilson, Eric Zimmerman Greg Collin

Color Track Room | N221/N222

10:30 - 11:45 1:00 - 2:15 2:45 - 4:00 4:15 - 5:30
Overview of Color Control and How it Can Earn you More Sales How to control spot color and specialty colors in VersaWorks
Color Management Properties in VersaWorks, What is an ICC Profile and Why Should I care?  Linearization and Profile Optimization
Mark, X-Rite Jeff Ditoro Jeff Ditoro Mark, X-Rite

Wide-Format Inkjet Training

Choose from one of four tracks designed to elevate your skills and expand your profitability: Software & Design, Color, New Applications or Business. You can also mix and match from the following workshops to build your custom curriculum. It's your choice.

Productivity and Business Management Track | Room N226

10:00 - 11:15

100 New Ways to Print & Cut With Your Roland

Speaker: Skip Grant

Feel the enthusiasm and get inspired to do more! Let Skip Grant's energetic presentation show you the newest "100 WAYS to Print & Cut!" The latest printer/cutter technologies from Roland have created more business opportunities than ever before – and this session will flood you with new ideas that can give you the confidence to reap the profit!  You'll learn all about new ink formulations, media developments and software upgrades that together can help boost your bottom line. Explore strategies for targeting new opportunities and developing a quick and effective selling system.  Learn how easy it is to produce hundreds of profitable jobs on Roland equipment.  Join us for this dynamic session designed to both teach and motivate you to take your business to the next level!

12:45 - 2:00

Roland Print & Cut Done Easy: Sell More, Save Time and Reduce Stress for Increased Profits

Speaker: Skip Grant

Whether you're developing new opportunities or boosting the business you have, this coaching session is for you!   In this presentation, renowned speaker and industry veteran Skip Grant will inspire you to become much more profitable by improving all the steps of your sales cycle and print production workflow. Based on Skip's popular seminar "Getting the work, then doing the work," this presentation will help you improve all aspects of a successful job cycle, from the initial sales call to the final delivery.  Discover how to focus your business, getting the right kind of work for you and then producing those jobs quickly and easily. By selling more products, pricing them properly, saving time and reducing stress, you'll dramatically increase your profits!

2:15 - 3:30

Sustainablity 101

Speaker: Marci Kinter

Sustainability continues to be a business driver in 2014 and beyond.  Customers are asking businesses to declare that they are sustainable through RFPs and checklists.  But what does it mean to your business when you call it a sustainable company?  This interactive session will help you jump start boost your sustainability journey. Much more than the products you use, sustainable business practices will change the way you look at your business and can help you find new ways to save money as well as promote your business. 

3:45 - 5:00

Pricing Your Products Profitably and Making Prices Stick…Without Getting Stuck

Speaker: Vince DiCecco

Are you pricing your goods and services to ensure capturing your fair share of the market? Are you covering your operating and overhead costs while reaping the necessary profits to keep your company growing and healthy? Your Personal Business Trainer, Vince DiCecco, reveals how to develop a "winning" pricing strategy that will assure your customer-minded business of being profitable. If you've been losing sales to competitors who undercut your price to steal the business and are tired of having customers beat you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why the four most commonly used methods for setting prices don't work in this "new economy."  You'll explore what you can do to protect your selling prices and uphold your image of being a consummate business pro. Plan to attend and learn ways to avoid and/or effectively handle price pressures and know what to do when you hear, "Listen, I can get the same product down the block cheaper."

New Applications Track | Room N220

10:00 - 11:15

Succeeding in the Business of Vehicle Wraps

Speakers: Matt Richart and Dallas Fowler

Every year, the experts at Digital EFX Wraps travel the country teaching the art of vehicle wrap design and installation.  Whether you are just getting into the wraps business, or have a solid track record of success, you'll discover how to make this powerful medium pay off big time.  Learn the basics of the business, including what equipment you need and how to use it to design, install and preserve the perfect vehicle wrap.  Explore ways to market your business and differentiate it from the competition by maximizing the unique advantages of Roland digital printing technology.  Discover pricing strategies and pitfalls that can make or break your bottom line.  And gain insight into a world of related business opportunities, from wall wraps to window graphics and more.  Don't miss this chance to learn directly from the best in the business.

12:45 - 2:00

Dye Sublimation and Beyond: Creating Fabric Graphics with Your Roland

Speaker: Ken Bach

Fabric graphics are hotter than ever. In fact, the markets for custom printed fabrics extend well beyond the realm of apparels to include retail, exhibit and decor markets as well. In this seminar, you will learn how to use your Roland printer to create premium custom-printed fabric graphics of all types, taking a close look at dye sublimation, UV and eco-solvent printing processes. Discover the many types of fabrics available for direct printing and their most popular – and lucrative – applications. Explore unique finishing methods for premium results that will have your customers coming back for more.

2:15 - 3:30

Expanding Into Apparel Decoration with Your Roland Printer/Cutter

Speaker: Steven Jackson

Using your Roland printer/cutter to produce garments is easier than most people think. In this training session, we will explore this exciting business opportunity, providing a complete overview of the equipment you need, the workflow involved, and the many profitable decorated apparel items you can offer your customers. You will also learn the how to select the right media for different garments, how to set up your jobs for success, what the operational costs are and how much to charge for each type of job. Bring your questions and challenges and put them to the test during the hands-on portion of the class!

3:45 - 5:00

Tapping into the Fast-Growing Promotional Products Industry

Speaker: James Cleere and Robert Hayes

With Roland VersaUV LEF technology, it's easy to introduce promotional items into your product mix, unleashing a whole new revenue stream for your business. Digital Blanks is a leading provider of promotional products and jigs for direct digital printing and a partner with Roland DGA serving this fast-growing market. In this session you will gain an in-depth understanding of the market, learn how to get started making money with your Roland printer, and explore lucrative marketing strategies including online sales models to help you maximize your profit potential. Take the leap into promotional products today!

Software and Design Track | Room N224

10:00 - 11:15

Going from Print to Pixels - Integrating Digital Signage Into Your Print Business

Speaker: Greg Collin, Priya Garcia & Mark O'Connor

Roland DisplayStudio has been designed especially for print service providers to make it easy to also offer compelling digital signage to your existing customers. Come and see how DisplayStudio can help you transform a wide variety of graphic files into eye-catching digital presentations that can be managed remotely and changed on demand. This turnkey solution features all the elements you need – including hardware, software and Roland Care support – to make your transition into digital signage simple and successful.

12:45 - 2:00

Boost Your Productivity with VersaWorks®

Speaker: Jeff Ditoro

Developed exclusively for Roland printers and printer/cutters, VersaWorks® RIP software was built from the ground up to help you maximize your productivity. In this session, we will examine the numerous advanced tools in VersaWorks® that both expedite and automate the production process, including Variable Data Printing, ink usage and estimation tools, error diffusion and advanced cropping, tiling and nesting options. These and other tools come standard with VersaWorks® and are tailored for your Roland device. Take advantage of this opportunity to go in-depth with VersaWorks® for a better, more streamlined production workflow.

2:15 - 3:30

Managing Color Across Multiple Printers

Speaker: Juergen Roesch

When it comes to color management, the common perception is that a lot of painstaking manual steps are involved... but that doesn't have to be the case. This insightful presentation on managing color across multiple printers and media will prove to you once and for all that complicated color management processes can be automated for easy operation and exceptional results. New tools and devices use advanced algorithms that free the user from having to employ complex settings for an unparalleled match. Today's color management tools deliver ease of use, a streamlined production workflow and error-free operation. And while older solutions can be tuned to achieve good results, the time and steps necessary to get there are not fit for today's fast turnaround times in production. We'll show you why you might be struggling with your current system and how the right tools can make it easy to manage color across your entire production environment.

3:45 - 5:00

Designing for Wide-Format

Speakers: Dan Wilson & Eric Zimmerman

Wide-format design is part art, part science. Making your graphics look great on this scale requires both exceptional design skills and a thorough understanding of both the application at hand and its audience. In this informative session, you'll learn the basics of designing for wide-format, including guidelines that will help you capture the attention of your audience and drive home an impactful marketing message. Topics to be covered include resolution versus size, color and legibility, typography, viewing distance, blends and gradients, programs to use and RIP software. Bring your questions for our wide-format design experts.

Color Management Track | Room N222

10:00 - 11:15

How Color Control Can Boost Your Sales

Speaker: Bruce Wright

Don't sell print as a commodity… sell on color! Customers expect your output to match their important brand colors, and color control can help you exceed their expectations. This course discusses ways to talk to your customers about color. We'll show how to test and communicate PANTONE® spot color matching capabilities before you even send the file to print. We'll also look at the tools you can use to set realistic, achievable expectations through display calibration, soft proofing and proper file setup. With the right approach to color, you'll save money and time while growing repeat business by printing jobs faster and more accurately.

12:45 - 2:00

Linearization and Profile Optimization

Speaker: Bruce Wright

The most common complaint in print production is lack of repeatable and accurate color. Sometimes a manufacturer's media profile can do the job, but other times you have to have a custom ICC profile. This course will show you how to establish a solid foundation through linearization, and how to use ICC profiles to achieve and maintain color accuracy. You'll learn the steps to take to get the best profile for your specific needs and how settings in your profile can influence the print quality as well as the cost. We'll explore common issues, such as when the same media requires different profiles for different uses. You'll leave the session knowing how to choose the best profile settings for your printer, ink, media and application.

2:15 - 3:30

VersaWorks Color Management Made Easy: Add Value to Graphics with the Right Spot Color

Speaker: Jeff DiToro

Did you know that, with click of the mouse – and in less than a minute – you can add higher monetary value to spot color graphics by changing and/or assigning colors, all without leaving VersaWorks? This presentation will show you how to make the most of VersaWorks spot color matching tools, including six PANTONE® libraries and the Roland Color System, a comprehensive spot color management solution that includes color charts, swatch books and other reference tools that be printed on your own media with exacting results every time. Using these two systems, you have access to thousands of spot colors, both traditional and metallic, for maximum creative freedom. The workflow is easy for both, and once mastered, can help you maintain consistent branding elements for your most discerning customers.

3:45 - 5:00

Color Is Subjective, Not Objective

Speaker: Marcus Goerlitz

Take the confusion out of color accuracy by using the proper measurement tools. Every eye sees color differently, therefore we need to take the guesswork out of color accuracy. During the session we'll cover topics like the difference between objective and subjective color appearance, how important the right measurement tools are, and why color management should be more than an afterthought. Come ready with your color questions and we'll SNAP GRACoL SWOP your knowledge base.

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Richard Childress

Richard Childress, Keynote Speaker

Richard Childress is the president and chief executive officer of Richard Childress Racing, a 15-time championship stock car racing organization. He was an independent driver who got his NASCAR start in 1969 and earned 76 top-10 finishes in 285 starts. In 1984, he and Dale Earnhardt teamed together full time and went on to make history.

Dan Wilson Eric Zimmerman

Dan Wilson and Eric Zimmerman, Roland DGA

Dan Wilson

As creative director for Roland DGA, Dan Wilson is responsible for overseeing the creative design and communications for the company's product marketing, advertising, literature, website, public relations, video and trade show efforts.

Eric Zimmerman

Eric Zimmerman serves as Roland DGA's product manager for color products, responsible for managing the company's wide-format inkjet printer line. Zimmerman's background includes 17 years in the sign industry, including eight years as owner and operator of his own sign shop, SSB Sign Design.

Session: Designing for Wide-Format

Greg Collin, Product Manager, Roland DGA Corp.

Greg Collin serves as product manager for Roland DGA Corp., responsible for managing the company's digital signage product line. Collin's background includes more than 15 years in marketing, sales and support positions for the graphics industry, including experience with audio/visual products.

Mark O'Connor, Business Development Manager, Digital Signage, Roland DGA Corp.

Mark O'Connor serves as Roland DGA's business development manager for digital signage, responsible for developing sales and distribution channels for the company's new DisplayStudio digital signage solution. O'Connor's background includes more than 20 years of experience in the tradeshow and graphics industry, including five years as Roland's corporate events manager.

Priya Garcia, Senior Graphic Designer, Roland DGA Corp.

As senior graphic designer for Roland DGA, Priya Garcia is responsible for designing a wide range of materials, from product brochures and advertisements to print files, samples and wide-format trade show graphics, for each of the company's product lines. Garcia has more than 20 years of graphic design experience for both print and electronic mediums.

Session: Going from Print to Pixels - Integrating Digital Signage Into Your Print Business

Jeff DiToro

Jeff DiToro, Roland DGA

Jeff DiToro serves as Roland DGA's senior global software product manager, responsible for managing the company's software product line and for guiding the development of future software initiatives supporting Roland devices.

Boost Your Productivity with VersaWorks® Software RIP
VersaWorks® Color Management Made Easy: Add Value to Graphics with the Right Spot Color

Juergen Roesch

Juergen Roesch, GMG

Juergen Roesch is Business Development Manager at GMG Americas. He's worked for more than 20 years in color managing wide format, proofing and printing, working closely with developers to keep user interfaces understandable and usable. During the past 10 years with GMG, he has helped hundreds of customers achieve exceptional color output. Widely connected throughout the color management industry in North America and the UK, Roesch serves as member of the color management board for the Printing Industries of America (PIA) and works closely with both manufacturers and customers to improve their print quality and productivity.

Session: Managing Color Across Multiple Printers

Ken Bach, Aberdeen Fabrics

Ken has 30 years of experience in the digital imaging industry, starting in customer service and field work to business development and sales. For the last 12 years, Ken has focused on the digital fabric printing and the dye sublimation industry. He brings a unique perspective to the industry looking at hardware, application and supplies and keeping up industry trends. Currently he is the Business Development Director for Aberdeen Fabrics, a leader in supplying high quality printable fabrics directly to the graphic's industry.

Session: Dye Sublimation and Beyond: Creating Fabric Graphics with Your Roland

Marci Kinter

Marci Kinter, SGIA

As vice president for government and business information for the Specialty Graphic Imaging Association International (SGIA),  Marci Kinter oversees the development of management resources for the association and represents the screen printing and digital imaging industries, as well as their associated supplier base, before federal and state regulatory agencies and the U.S.

Session: Sustainabilty 101

Marcus Goerlitz, CGS Publishing Technologies

As the Vice President of Sales & Marketing for CGS, Marcus has been dedicated to the printing industry for over 15 years. Starting in Germany and the UK, and now in the US he has dedicated himself and his sales teams to bringing the best solutions to companies worldwide.

Session: Color Is Subjective, Not Objective

Bruce Wright

Bruce Wright, X-Rite

Bruce is a Technical Support Specialist at X-Rite/Pantone. His background includes working for several RIP and printer manufacturers in the graphic arts marketplace. His role at X-Rite is to help demystify color management tools and software, and to assist in changing color management from a laborious task to something that ultimately saves time and effort for those who use it. Bruce looks forward to assisting Roland imagiNATION attendees to see that Color Management can be both straightforward as well as profitable.

How Color Control Can Boost Your Sales
Linearization and Profile Optimization

Matt Richart and Dallas Fowler

Matt Richart and Dallas Fowler, Digital EFX Wraps

Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry and are recognized experts in the art of advertising on vehicles.

Session: Succeeding in the Business of Vehicle Wraps

Skip Grant

Skip Grant, Skip Grant Productions

Skip Grant is an internationally known industry leader that has guided and motivated dealers, franchises, manufacturers and end users from around the world.  In the past 30 years, he has dedicated himself and his employees to helping thousands of companies implement digital printing and cutting capabilities in the sign, screen printing and labeling industries. 

100 new ways to Print & Cut with your Roland
Roland Print & Cut Done Easy: Sell more, save time and reduce stress for increased profits!

Steven Jackson

Steven Jackson, MyVersaCAMM.com

Steven Jackson is a technician and trainer for Groupe Stahl. As an 11-year veteran in the apparel industry, Steven has developed an in-depth knowledge of heat applied graphics processes and trends. He has also developed a one-of-a-kind hands-on workshop for the Roland VersaCAMM® and is the site administrator for MyVersaCAMM.com

Getting into Decorated Apparel

Vince DiCecco

Vince DiCecco, Your Personal Business Trainer

An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous small- to mid-sized businesses.

Session: Pricing Your Products Profitably and Making Prices Stick...without Getting Stuck

James Cleere Robert Hayes

James Cleere and Robert Hayes, Snap Products, Ltd.

With experience in global brand marketing, procurement, and product design and manufacturing, James Cleere and Rob Hayes own Snap Products, Ltd., the pioneers of digital printing for the promotional merchandise industry in the UK.

James Cleere
As founder and managing director of Snap Products, Ltd., James Cleere applies his extensive knowledge of both screen printing and ink technologies to managing the company's product lines, including Digital Blanks. A former print production manager, Cleere is well versed in all aspects of digital printing and an expert on full-color direct printing technologies for promotional products.

Robert Hayes
Rob Hayes is marketing director of Snap Products, Ltd., responsible for creating and implementing the sales and marketing strategy for Digital Blanks across global markets. With experience in procurement, brand activation and direct marketing strategy for multinational organizations, Hayes understands the value of digitally-printed promotional merchandise and its potential applications.

Session: Tapping into the Fast-Growing Promotional Products Industry

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To book your stay in Las Vegas, please use the SGIA housing service.

SGIA Registration

Your registration for imagiNATION 2014 does not include a badge for SGIA. You must register for the SGIA show separately if you wish to visit the show.

Sign Expo 2014 Free Pass
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Thanks to our Silver Sponsors

Color Logic
Image One Impact
International Sign and Printmakers Guild
Seal + GBC Seal + GBC

Have questions?

Email us at: imagination@rolanddga.com