Most sales are not too difficult to close; however, at times we must resort to some “extra yard” presentation techniques to close our multi-unit printing opportunities. This week I am proposing a digital printing and cut-vinyl vehicle graphics package for three distinctly different trucks. All the messages are the same; however, there are layout issues that differ from truck, to van, to van. To dramatically increase the chances of our getting this nice graphics package order, we simply resorted to our Roland DG VP-540 to help us create some “sample boards” to show the client what we could offer to increase his business right away.

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Old habits die hard around my sign company. For years and years we have designed and created effective window graphics for numerous retail businesses. Vinyl lettering and window graphics were always created on our plotter with solid color vinyl and assembled in layers on site. With my Roland DG VP-540, the same jobs are completed in about 25% of the usual time, with a definite upgrade in appearance and value for the customers.

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With the advent of the VersaUV family and its incorporation of white ink and gloss layers, it has become increasingly important to understand how these colors are treated within VersaWorks. The most common issue encountered is the process of setting up files that take advantage of these added features on the LEC.

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When installing a new printer, always use the supplied Roland DG VersaWorks disk to perform your software installation. This ensures that you are loading the correct drivers for the printer you are installing.

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File this under the “How Cool is That?” category. The new version of VersaWorks (Version 3.2.1) includes two relatively well hidden but Wicked Cool features that made me smile.

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