We rarely have dull days around the sign shop, and yesterday we received a request for a long time satisfied customer at the local Chevrolet dealership. He needed to advertise four sizes of tires, with a “Good”, “Better”, and “Best” option. These tires would be on display in the service drive area of the dealership. I was presented with the necessary copy and was told to “get busy-we need these before closing time today”. Ok, deadlines can be met….so back to work I go!
Most sales are not too difficult to close; however, at times we must resort to some “extra yard” presentation techniques to close our multi-unit printing opportunities. This week I am proposing a digital printing and cut-vinyl vehicle graphics package for three distinctly different trucks. All the messages are the same; however, there are layout issues that differ from truck, to van, to van. To dramatically increase the chances of our getting this nice graphics package order, we simply resorted to our Roland DG VP-540 to help us create some “sample boards” to show the client what we could offer to increase his business right away.
Old habits die hard around my sign company. For years and years we have designed and created effective window graphics for numerous retail businesses. Vinyl lettering and window graphics were always created on our plotter with solid color vinyl and assembled in layers on site. With my Roland DG VP-540, the same jobs are completed in about 25% of the usual time, with a definite upgrade in appearance and value for the customers.