I hate struggling with output. It is hard enough in this economy just keeping ourselves above water. Often we are working in more streamlined environments and wearing many hats in order to stay profitable. The last thing we need to do is struggle with our sign making equipment to make a decent sign or banner. Wouldn’t it be great to get consistent, predictable and high quality output from our large format printers each and every time we hit the print button? Well, the following points are designed to help you achieve and maintain a job quality that will make you the envy of your competitors. These points are primarily designed for use with Roland DG printers, but can be used for many different printers.

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The facts don’t lie. This infographic outlines the lower price point and reduced running costs of a Roland DG compared to latex technology and illustrates how Roland DG inkjets offer you more choice, more versatility and more power to you.

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See how easy it is to set up and operate your VersaCUT trimmer for precision results on materials ranging from vinyl to Coroplast™. https://www.youtube.com/watch?v=1a74_OFTnVM

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I just had the pleasure of doing two seminars on design in Atlantic City for the United States Sign Council. You need only walk through the door of the Exhibition Hall to realize the impact that the digital printer is having on the sign industry. It’s the biggest change since computer-cut vinyl lettering.

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No photo is too old or too damaged to reproduce in a digital format for graphics oriented projects.

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What will a cutter do for me as a restyler in each of these areas: PPF, window tinting, vehicle wraps? That is, how will my business, benefit? For PPF, tint and partial vehicle wraps, the cutter will act as a separate employee providing consistently accurate work on a regular basis, saving materials and providing an accurate return on investment. Users benefit from a device that lowers their cost of inventory and maximizes their throughput on install jobs. The cutter can work cutting out the patterns (window, hood, wrap design) precisely while the installer is prepping the vehicle. Because all restyling applications require some method of surface prep, the cutter can be an active part of the process and reduce the time to install while providing consistent results for many years.

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Jay Lansburg of Automic Designs in Buena Park CA, has been specializing in vehicle art since the mid 70’s. While he used to either hand paint or layer vinyl to create his graphics, he now believes that inkjet printing is the key to making money in the sign business. “Our industry is on the verge of its next revolution,” he says, “A sort of second revolution that is going to change the way we make signs…not dissimilar to the way vinyl plotters changed the face of the industry 20 years ago!”

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After building race engines and even taking a few victory laps himself, Jim Conquest became one of the first graphics pros to buy a printer/cutter. His shop, Imagine It Graphics, began 10 years ago by producing name decals on motorcycle helmets. When Conquest watched an introductory video for CorelDRAW®, he saw unlimited potential for computerized signmaking.

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“People like to touch,” says Mike Richford of Design Air Graphics. “In my line of work, people can’t just look at things. It’s human nature. They say wow and put their hands all over it. Durability is critical.” An artist by nature and a product of the digital age, Richford uses digital print/cut technology to produce durable powerboat and marine graphics. “When I’m done, people don’t know if my graphics are airbrushed art or printed vinyl,” says Richford. “They look that good!” Once his graphics are printed and cut, he adds an extra level of protection against abrasion, moisture and UV light with liquid clearcoating or overlaminate films.

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As any chef will tell you, the best recipes start with the right ingredients. And in the world of print/cut, the best graphics begin with a great piece of art. The right artwork can be anything from a simple logo to a complex combination of photography and type. It can be 1/2” tall or 30 feet wide. It should have personality, color, detail, and most important, a definitive shape that takes advantage of the impact of print/cut production.

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