Roland and Richard Childress Racing Partner to Create a Championship Look

Roland has partnered with Richard Childress Racing (RCR) to bring the company's award-winning wide-format inkjet printing technology to the fast-paced world of NASCAR racing.


Nick Woodward, graphics manager for the RCR Graphics Center Powered by Roland, explains the importance of speed and reliability in turning around graphics every week for its numerous racing teams and cars. (November, 2011)

As the exclusive printer manufacturer for RCR, Roland has equipped the legendary racing organization with its most powerful devices for vehicle graphics, including a SOLJET® Pro 4 XR-640 printer/cutter, two SOLJET® Pro 4 XF-640 printers, a SOLJET® XC-540 printer/cutter and a VersaCAMM® 540 MT printer/cutter, as well as a CAMM-1 Pro Series GX-640 vinyl cutter.

Selected to wrap all RCR race cars and trucks, Roland inkjet printers and printer/cutters work around the clock to deliver the team’s championship look. "Having Roland inkjet printers on site allows our graphics team to keep up with the demands of the sport,” said Nick Woodward, graphics manager for the RCR Graphics Center. "Our vehicle wraps change several times throughout the season. In fact, sponsorships can change from race to race. Having the speed to turn graphics around quickly is a key to our success."

Watch this exciting, time-lapsed video of the Richard Childress Racing (RCR) Graphics crew doing what they do best. (September, 2011)


Consistently a top-performer on the NASCAR racing circuit, RCR's 2014 Sprint Cup Series lineup includes Paul Menard (No. 27 Mendards Chevrolet SS), Ryan Newman (No. 31 Caterpillar Chevrolet SS) and Austin Dillon (No. 3 Dow/Cheerios Chevrolet SS). The RCR Nationwide Series program includes Ty Dillon (No. 3 Bass Pro Shops Chevrolet Camaro), Brian Scott (No. 2 Shore Lodge Chevrolet Camaro), and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet Camaro).

 
   

For more information on RCR and to view the team's latest Roland-powered wraps, visit www.rcrracing.com.

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