HomePartnershipsRichard Childress Racing

Roland and Richard Childress Racing Partner to Create a Championship Look

Roland has partnered with Richard Childress Racing (RCR) to bring the company's award-winning wide-format inkjet printing technology to the fast-paced world of NASCAR racing.

Nick Woodward, graphics manager for RCR Graphics Center, explains the importance of speed and reliability in turning around graphics every week for eight racing teams and 16 cars and why they rely on Roland.

As the exclusive printer manufacturer for RCR, Roland has equipped the legendary racing organization with its most powerful devices for vehicle graphics, including the CAMM-1 Pro Series GX-640 vinyl cutter, SOLJET PRO III XJ Series inkjet printer and a VersaCAMM VS wide-format printer featuring Roland’s award-winning Metallic Silver Eco-SOL MAX ink.

Selected to wrap all RCR race cars and trucks, Roland inkjet printers and printer/cutters work around the clock to deliver the team’s championship look. "Having Roland inkjet printers on site allows our graphics team to keep up with the demands of the sport,” said Nick Woodward, graphics manager for the RCR Graphics Center. "Our vehicle wraps change several times throughout the season. In fact, sponsorships can change from race to race. Having the speed to turn graphics around quickly is a key to our success."

Watch this exciting, time-lapsed video of the Budweiser #29 car being wrapped at NASCAR legend Richard Childress Racing.

A consistent top performer on the NASCAR racing circuit, RCR's 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Development Chevrolet). Tim George Jr. (No 31 RCR Development Chevrolet) and Ty Dillon (No. 41 Chevrolet) competed in the 2011 ARCA Racing Series presented by Menards with Dillon winning the championship in his rookie season.