As you have probably noticed from some other posts, we have been spending a lot of time at trade shows lately. They are always exciting for me because I get to see all kinds of new technology in one place, but also because I get to meet a lot of Roland users all at once, and hear about their work. While I’d like to believe that simply owning a Roland is a competitive advantage, almost everyone I talk to has some additional way to differentiate their business. One user bragged that he could turn around 8″ x 10″ canvas prints, stretched and ready to hang, within 24 hours of an online order. That means event photographs get delivered while the event is still fresh in people’s minds. Some owners have found that focusing on and perfecting one application, like wall coverings or window treatments has made them stand out.