Even though this year’s SGIA Expo returned to the familiar Las Vegas Convention Center, for Roland DGA there was an increased buzz around our booth, with a new company mantra, “Built to Build Your Business”. As part of our focus on providing technology, training, service and knowledge to support company success, our rotating stage featured the always popular vehicle wrap demonstrations, alongside a new series of “How I Built My Business” interviews with influential Roland end users.
It’s true. Roland technology has deep roots in the music industry. In fact, our founder, Ikutaro Kakehashi, is a brilliant inventor that changed the face of music forever by developing MIDI technology. And last year, he was honored, along with his colleagues, with a Technical GRAMMY® Award.
Laissez les bons temps rouler! Just got back from New Orleans and the 2011 SGIA tradeshow. Attendance was solid at over 16,000 (final numbers to be published soon) and — a stat I have a hard time believing — 35% were 1st time attendees to the show. Having new eyes on everyone’s products is a good thing for everyone including Roland. While people weren’t stamped with a “1st Time Attendee” badge on their forehead (and I’m lobbying for it in the future) it meant that we had a great opportunity to make a first impression on everyone that we met at the show.
This is my Roland name badge. It took less than 5 minutes to make and cost less than $1. You could sell one like it for around $6. You probably couldn’t sell this one for $6, since I have an unusual name, and anyone with my name is unlikely to have my title as well, which limits the audience substantially. On the other hand, actually making name tags for people with their names on them can be a very good business. All kinds of companies use name badges, and some of them are probably your customers already.