This year’s ISA was a really special one for Roland DGA. In addition to premiering a whole host of industry-changing new large format printing, apparel printing, and product customization machines, we presented a powerfully compelling collection of inspirational new booth graphics and machine output in celebration of our new devices. To answer the request of this year’s attendees who wanted to know more about the outstanding print output, Roland DGA talked to members of its design team about some of the most popular designs from the show.
Described as one of the busiest and most successful ISA shows of recent years, this year’s ISA Sign Expo in Orlando became the show that the storm couldn’t spoil. Weather conditions in the North East of the US created a lot of problems for attendees trying to get to the show, but despite cancelled flights and travel problems, exhibitors, dealers and visitors turned up in their droves to celebrate all that’s new and inspirational in sign and graphics.
Votes have been counted, and samples have been securely packed. While the Roland Creative Awards have been closed to entries for months now, final judging hasn’t taken place yet. In the next few days, regional winners from around the world will be headed to our headquarters in Japan for a tour, celebration, and awarding of the grand prizes, which include Roland hardware.
ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.