New ISA White Paper on Digital Signage Opportunities for Sign Companies Now Available

New ISA White Paper on Digital Signage Opportunities for Sign Companies Now Available

The new white paper, "Dynamic Digital Signage Opportunities for Sign Companies," created through a partnership between the International Sign Association (ISA) and Roland DGA Corporation, is now available. The nine-page document, complete with images, charts and illustrations, provides a comprehensive overview of the fast-growing digital signage market and examines opportunities for traditional sign shops interested in expanding their businesses and increasing profits by introducing new and existing customers to digital signage.

Featuring expert insight and analysis, the white paper takes an in-depth look at the size of the market, the kinds of businesses that are implementing digital signage, and important considerations for sign shops that want to create new revenue streams by adding this technology to their current product offerings. The paper also includes useful tips for companies seeking to enter the digital signage marketplace, as well as real-world case studies of print companies that have grown their operations and increased customer loyalty by successfully integrating digital signage products and services.

"This is essential reading for any sign shop thinking of entering the digital signage space," said Greg Collin, Roland DGA product manager, digital signage. "It examines the latest data, shows how digital signage can complement traditional print offerings, and presents a compelling case for taking advantage of the lucrative opportunities to get new and current customers started with affordable, easy-to-use digital sign systems. Research shows that the average digital signage customer has anywhere from one to five locations, so a single client can lead to multiple installations."

The new Roland/ISA-sponsored white paper is free and can be downloaded by clicking the following link:

To learn more about digital signage and new Roland DisplayStudio�„�, a complete, affordable, turnkey digital sign system designed specifically for sign shops, visit

About Roland DGA Corp.

Roland DGA Corp. serves North and South America as the marketing, sales and distribution arm for Roland DG Corp. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in the sign, graphic arts, vehicle graphics, engraving, ADA signage, direct part marking, rapid prototyping, 3D modeling and dental CAD/CAM industries. Roland DG is affiliated with Roland Corp., renowned in the music industry for developing MIDI technology and for producing digital music equipment including drums, keyboard synthesizers, recording equipment and other related technologies.