The Sign Cellar

Cutting Edge Printing Technology Keeps Kamloops Shop on Top of Its Game

The Sign Cellar   |   Kamloops, British Columbia

Time flies when you’re having fun, and it’s been flying for Cameron Hackl ever since he opened The Sign Cellar in Kamloops, British Columbia, in 1990.  Back then, it was a mostly analog world. Today, the digital graphics he designs are spread across products ranging from business cards to boat wraps.  

Building the Foundatio
For the first 10 years, Hackl focused on building his business. In 2000, he bought his first Roland DG printer. “I really appreciate Roland DG’s print/cut solution. Especially when space is at a premium, having two machines in one is really ideal,” said Hackl.  

"We need to offer a one-stop solution for our clients. We really depend on the versatility of our Roland DG.”

Five or so Roland DGs later, his shop is flourishing. Today The Sign Cellar is a full-service provider with a staff of four, operating out of a standalone building with a deep garage bay.  “Our TrueVIS VG-540 is a real workhorse. It runs every day we’re open, all day long,” said Hackl.

Kamloops is growing, and Hackl’s business has expanded to provide branding and marketing products. “We need to offer a one-stop solution for our clients,” he explained. “We really depend on the versatility of our Roland DG.” 

In addition to interior and exterior signage, posters, banners, wall, window and vehicle graphics, Hackl now produces business cards, decals, and even logoed t-shirts. 

Hackl’s clients include small businesses as well as established restaurants, service providers and retail outlets. He also provides signs and graphics for the local university and fire department, as well as for large corporations such as Coca Cola, Domtar and New Gold mines. 

Graphic Design for the Win
Hackl notes that clients’ expectations of graphic design have grown. As an example, they recently wrapped a boat to make it look like an old, wooden Chris-Craft.  “The colors and grain details came out really well – it’s a really convincing effect,” said Hackl.  

After almost 30 years in the industry, Cameron is grateful for his success.  “It’s a great profession. We get wide-eyed entrepreneurs on up to seasoned executives. With the right equipment, you can help them all,” he said.