Paper Tiger

Paper Tiger Expands its Reach with UV Printing

Paper Tiger   |   Santa Fe, New Mexico

Historic Santa Fe, New Mexico is home to amazing restaurants, beautiful hotels, thriving businesses and all manner of creators and artists.  Supporting each of these industries is commercial and digital print specialist Paper Tiger.  

Founded in 1978 by college roommates Paul Kelly and John King, Paper Tiger started out as a copy shop and expanded into commercial printing.  A few years ago, they added digital print.  

Today, their team of eight operates in a 4,000-square-foot standalone shop that handles everything from walk-in jobs to full bindery production. To round out their capabilities, Paper Tiger invested in a Roland SOLJET® 54-inch wide-format digital printer/cutter, and a Roland VersaUV® LEF-series UV benchtop flatbed printer.  

Roland Technology Brings Significant Production Improvements
“We’ve always asked ‘Are we significantly improving what we do by adding this equipment?’ With Roland technology, the answer is yes,” said Phil Baca, Production and Marketing Director for Paper Tiger.

“We've always asked 'Are we significantly improving what we do by adding this equipment?' With Roland technology, the answer is yes.”

The LEF has allowed Paper Tiger to enter the specialty advertising market.  “One of the advantages of the LEF is its ability to produce smaller quantities economically,” Baca pointed out.  To date, they’ve used their LEF to produce photos on pre-stretched canvases, logos on softballs, mugs, and bottles, and designs on a wide variety of décor items, including succulent planters. 

Acquiring their SOLJET allowed Paper Tiger to handle both interior and exterior signage, substantially broadening the shop’s product offerings.  “The SOLJET is incredibly versatile,” noted Baca.

One-Stop Solution
Paper Tiger uses its digital printers to produce banners, posters, indoor and outdoor signage, decals, bumper stickers, window and wall graphics, vehicle graphics, promotional products, interior décor, and display graphics. 

Paper Tiger has produced digitally printed signage for the famous Santa Fe Opera’s Summer Festival for many years. “Digital printing gives us the opportunity to provide a one-stop, integrated solution carrying designs across wide-format, commercial print, promotional products and direct mail.”