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Customization Fuels Growth for Gravity Graphics

Gravity Graphics   |   Victor, Idaho

Like his father, David Kearsley, Sales and Production Manager at Gravity Graphics in Victor, Idaho, went to school for accounting.  “We live in a rural area,” said Kearsley.  “When business was slow, my family made window signs and decals.”

In 2009, David’s dad asked him to come work in the shop. He quickly learned the basics and began designing signs and banners. Eventually, he attended a vehicle wrap class. “At that point I learned we needed a quality printer,” recalled Kearsley.

“The quality of the equipment is the main reason we always buy Roland DG.”

Passion + Production Power = Growth
Kearsley invested in a Roland DG VersaCAMM 54-inch wide format printer/cutter. “Our old printer never hit the same color twice,” he said.  “With the VersaCAMM, there are endless possibilities.” 

Gravity Graphics soon added a Roland DG SOLJET Pro 4 XR-640 64-inch printer/cutter.  “The light black ink brought in a whole new gamut,” Kearsley noted. Six months later, they purchased a Roland DG LEJ-640FT UV flatbed printer as well.

“The quality of the equipment is the main reason we always buy Roland DG.  I’ve seen latex printers that shake as they print – the frame isn’t even made of metal.  Roland DG inkjets are built with quality,” said Kearsley 

Gravity Graphics’ staff of three operates out of a 2,000-square-foot facility with two garage bays.  They create indoor and outdoor signage, banners, posters and decals, and they’ve put vehicle graphics on everything from concrete pump trucks to pickup trucks.  

A3 Merch, an official merchandise provider, enlisted Kearsley to produce marketing campaigns for such clients as Country Music Awards, GoodGuys Car Show, and Pro Rodeo Gear. They also work create signage and banners for the many festivals and rodeos in the area. 

Flatbed Versatility Leads to New Opportunities
Kearsley set up his flatbed with spot gloss and white ink, and has been printing on wood pallets, reclaimed barnwood, tabletops, tin sheets, naugahyde fabric, and various vinyls and plastics. They’ve even printed custom Tonneau pickup truck bed covers. 

Kearsley continues to enjoy taking on unique projects. “There’s a fresh challenge every day,” he said.