Think Different
News Views & How-To's

Think Different


Ok, I'm an Apple fanboy. I love that commercial because it inspires. And, yes, it gives me goose bumps. Sure, I admire many of the people featured, but I like the message more.

“Think Different.” It asks something of you. And I believe it’s even more important during difficult economic times, and especially at this time of the year. How am I going to do things different in 2011? More importantly, what are you going to do differently in 2011?

Speaking of different, I was reviewing some of our top media products at Roland DGA recently and it turns out that our top media isn't high performance 2 mil car wrapping vinyl which is what you might have guessed.

#3: Light Weight Banner Vinyl 13oz (ESM-LBV2)

#2: Solvent Glossy Paper (ESM-SGP3)

#1 (with a bullet): Heat Transfer Material (ESM-HTM2)

As it turns out, Roland DG customers often come to us for some of our more unique product offerings. I find it interesting and feel strongly that if there's something unique that differentiates what you can offer, or opens your imagination to what you can do with your Roland DG, then it's a good thing. By the way, Roland DG has other unique media. Be sure to check them out.

If you would like to view some of the highly creative projects that our customers are producing with our products, we've got a cool webcam that you can actually control to view our lobby Creative Center.

As you wrap up this year and look forward to 2011, remember that, "If you continue to do what you've always done, you'll get the same results you've always gotten."

So, what you going to do to "think different"in 2011?

Have a happy new year!

Thanks for reading,


Rick Scrimger

Rick Scrimger

Rick Scrimger is a company culture and management expert. Rick swims, bikes, and runs, but is mostly the Chief Daughter Entertainer & Chief Diaper Changer at home.