News, Views & How-To's

Anti-Depressant Fluorescent! Neon Colors are Taking Over Fashion and Sportswear

Have you seen a runway show lately? Did you happen to watch the US Open of tennis? The world has gone fluorescent mad with sportswear and fashion – completely embracing hyper-bright colors that add fun and excitement to events.

For print service providers who are considering using solutions like Roland’s new new dye-sublimation fluorescent inks, the following post discusses this trend and offers some inspirational examples of fashion items and sportswear.

US open tennis outfits 2016

Professional tennis player Sara Errani of Italy in action at the US Open 2015 at National Tennis Center in New York – rocking bright fluorescent colors instead of traditional whites.

 

Trending Fluorescent

Every decade seems to revisit fluorescent colors. In the 80’s it ruled new wave fashion and sportswear, in the 90’s it was huge with hip-hop and rave culture and now, in 2016, it’s back in a big way. The need for neon in fashion reflects people’s longing for brighter colors as an antidote for difficult times – fluorescent as anti-depressant.

Fluorescent colors are like pop music and energy. They represent a transition from the simple colors, strict lines and shapes of the last few years to a rebirth of color and a resurgence of unstructured style that rebels against design subtlety.

 

Fluorescent Fashion Collections

Designers like Astrid Andersen, Raul Peneranda, Tahir Sultan and even fashion heavyweights like Michael Kors have recently produced collections, showcasing fluorescent color as a key color – as seen in the following examples: 

neon fashion design 2016

Image courtesy of thebestfashionblog.com

Popular Indo-Kuwaiti fashion designer, Tahir Sultan presented his new Spring-Summer 2015 collection with bright fluorescents.

 Raul Peneranda neon fashion design

Image courtesy of Anton Oparin

Raul Peneranda presents his new collection that included pieces with fluorescent brilliance at this year’s New York Fashion Week

 

Ready-Wear Fluorescent

This trend is also being reflected in the ready-wear fashion and accessories market with high street stores like Target and Forever 21 creating stylish fluorescent pants, ties, shorts, handbags, jewelry and footwear. Large online retailers, such as boohoo.com are also supplying beautifully stylish neon fashion pieces.

 

Neon fashion accessories

Image courtesy of styledarlingdaily.com

Yellow neon accessories from Prabal Gurung, Target, American Eagle Outfitters, and Forever 21

 

neon dress pattern

Image courtesy of boohoo.com 

A loose and comfortably stylish summer dress from online retailer, boohoo.com that perfectly combines bright fluorescent color with decorative patterns

 

Youthful Fluorescent Appeal

Fluorescent fashion has always been popular with the youth market but it’s all grown-up now, appealing to adult trendsetters and adding super stylish touches to outfits.  It takes the fun and childlike aspects of youth fashion and co-opts them to fit into the sophisticated adult world of fashion.

neon high top sneakers

Image courtesy of balenciaga.com

Hightop lambskin sneakers from Balenciaga combine youthful fluorescent fashion concepts with high fashion style

 

Fluorescent Sportswear

Fluorescent sportswear has not seen such a renaissance since the 1990’s when Andre Agassi was running round the court in fluorescent pink shirt with matching neon headband to hold down his signature locks. Fluorescent adds color and dynamism to sportswear. It also represents a practical solution for sports coverage in which spectators can easily see the players.

With such an array of bright colors on display, it’s impossible not to notice all the professional jerseys and kits are now sporting fluorescent colors. This trend can be seen in soccer, NFL Football, tennis, beach volleyball, ice hockey, active wear, winter sports and just about everything else.

Greg van Avermaet celebrates winning the gold medal

 Image courtesy of Fansided.com

Belgium rider, Greg van Avermaet celebrates winning the gold medal at Rio 2016 while wearing a cool fluorescent blue cycling jersey created by Bioracer Speedwear with a Roland DG dye-sublimation printer.

Seattle Seahawks Russell Wilson neon

Image courtesy of Larry Maurer

Seattle Seahawks quarterback, Russell Wilson sporting the neon seahawks uniform with bright green fluorescent highlights.

 

Fluorescent Swimwear

Swimwear has always utilized the radiant color of fluorescent to add fun and sunshine to swimwear. The new fluorescent trend has further made neon a fashion essential for swimwear design. From the runway to the high street, to the Internet, fluorescent is big in bikinis.

Neon bikini fashion

Image courtesy of Anton Oparin     

An example of designer swim apparel showcased at the Maaji Swimwear fashion show for Miami Swim Week, 2015 – it shows a new fluorescent style that's made for a sophisticated fashion market
  • As the fashion and sports worlds embrace fluorescent colors, textile decorators can add fluorescent inks to their dye-sublimation output. By combining Roland’s Texart dye-sublimation printers with Texart fluorescent inks, you can create your own stylish fluorescent fashions.
Ben Fellowes

Ben Fellowes

Ben Fellowes is Sr. Copywriter and marketing expert at Roland DGA. He's designed and produced content for some of the world’s top agencies and marketing companies. He's currently working (and getting his fair English skin burned) in Southern California! He loves art, punk rock, horror films, comic books, real beer, cooking, and eating too much!