How Grafical Makes its Mark in Elite Motorsports with Roland DG
Grafical Racing Design | Brakel, Belgium
The TrueVis AG-640 has dramatically shortened production times by allowing latex prints to be laminated and installed directly after printing, eliminating the waiting period required with traditional eco-solvent technology.
Before
- Eco-solvent printing required waiting time before prints could be laminated and applied.
- Tight motorsport deadlines limited Grafical's ability to respond to urgent vehicle replacement wraps and rebranding requests.
- Some manufacturer brand colors, such as KTM Orange and Ducati Red, were difficult to reproduce accurately.
After
- The TrueVis AG-640 enables prints to be laminated and installed immediately after printing, significantly reducing production time.
- Grafical can now deliver complete vehicle wraps within extremely tight deadlines, helping secure major rally customers.
- The expanded ink configuration delivers a wider color gamut, improved brand color accuracy, and new possibilities for printing on transparent materials.
Long-term production advantages
- Lower production and material costs.
- Wider range of applications and media.
- Greater flexibility for urgent motorsport work.
- Increased capacity to support professional racing teams.
- Stronger customer loyalty through reliable turnaround times.
When Roland DG first spoke with Belgian motorsport graphics specialist Grafical Racing Design founder Jarno Provost, he was laser focused on one goal: rise among the biggest names in international motorsport.
Today, that’s true.
Grafical's work has appeared in MotoGP Moto3, World Supersport, and an expanding portfolio of professional teams. As Grafical’s clientele has grown both in number and profile, the pressure to deliver flawless vehicle wraps and race graphics under some of the tightest deadlines in the industry was intensifying.
Jarno turned to upgrading his Roland DG TrueVis AP-640 wide format latex printer to ensure Grafical fires on all cylinders. Now, the TrueVis AG-640 is the centerpiece of production operations.
The AG-640 has completely changed what we're capable of doing, says Jarno. It's allowed us to take on work that simply wasn't possible before.
Built to keep pace with motorsport
Unlike many commercial print environments, motorsport rarely sees a predictable day.
Cars and bikes crash, parts change, sponsors update — entire auto bodies need replacing days before a race.
To Jarno, the competitive differentiator is being able to keep up with the constantly changing demands of motorsport vehicle graphics.
The TrueVis AG-640 has dramatically shortened production times by allowing latex prints to be laminated and installed directly after printing, eliminating the waiting period required with traditional eco-solvent technology.
Most of what I print now goes through the AG-640. We can print, laminate immediately and apply the graphics straight onto the cars, bikes or helmets. That cycle time has completely changed the way we work, said Jarno.
And the results speak for themselves.
Since adding the AG-640, Grafical has secured two major rally sport customers specifically due to their ability to deliver full vehicle wraps within tight timeframes.
In rally sport, everything happens fast. One customer called after a car crashed before an event, said Jarnno. They needed an entirely different vehicle wrapped within three days. We were able to say yes. They told me they weren't going to call anyone else in the future because we were the only company able to deliver it.
Grafical’s ability to meet a quick-turn delivery time has garnered a loyal customer base who know they can reliably deliver high-quality and durable prints fast.
Raising the bar in quality and color
Speed isn’t the only way to win the loyalty of world-class racing brands.
Top manufacturers like Ducati and KTM require unerring brand color accuracy across vehicle decals, wrap, and sponsorship graphics.
The colors are so much better, he says. We're now able to reproduce colors that were difficult before, including major manufacturer colors like KTM Orange and Ducati Red.
The increased color range and ink configuration is beyond previous competitive offerings; including dedicated red, orange, and white inks. New capabilities mean new opportunities.
With an expanded ink range, Grafical can now print onto new, transparent materials while achieving more vibrant color reproduction across vehicle graphics, labels, and decals.
The improved scratch-resistant coverings have also contributed to more streamlined workflows and lowered costs for the company.
We produce a lot of product labels now without needing to laminate them. That saves both time and material costs while still delivering excellent durability, added Jarno.
Helping Grafical make its mark
Grafical's partnership with Roland DG goes beyond just using its technology.
In the early days, Jarno was part of the test group helping Roland develop the AG platform. Since then, Jarno has worked closely with Roland DG to refine the machine based on the needs of real-world motorsport production.
This collaboration represents one of the proudest accomplishments of Grafical’s partnership with Roland DG.
When Roland introduced the 'Make Your Mark' message, I realized I'd actually been able to make my mark on the AG, said Jarno. That's something I'll always be grateful for.
That partnership has helped Grafical continue building its presence across professional motorsport, from MotoGP appearances to race-winning graphics in the World Supersport Championship.
The business is now focused on expanding further into the racing market by signing additional professional teams and continuing to support elite motorsport competitors with rapid-turnaround graphics that few providers can match.
Meet us in the Winners' Circle
Now that Jarno and the Grafical team have achieved the goals they set out when Roland DG last spoke with them, Jarno's ambition continues to grow.
His next goal? Seeing a world champion standing on the podium with Grafical's branding proudly displayed.
Never say never, said Jarno.
The TrueVis AG-640 provides the speed, color accuracy, and production flexibility for Grafical to continue making its mark at the highest levels of motorsport.
