Tag | Roland

New “Fakes” from Roland DG

04 October 2010 Rick Scrimger Inspiration fakes , label expo 2010 , labels , metallic inks , samples , versauv

In preparation for Label Expo, we wanted to show off some great samples of work that we can do on our machines – so first, we needed to design a bunch of Roland DG branded or fake product labels, find stuff to stick them on and go to town. Here’s a sample of some of our “fake” products!

Sales 101

29 September 2010 Dave Goward Inspiration economic outlook , oatmeal , versacamm

Did you ever notice when you get a new car how suddenly everyone is driving the same car?

Tech Support to the Rescue

28 September 2010 Ron Ball Service & Support clean print heads , download drivers , rolandcare , tech support , technical support

It seems like issues come up at the worst possible time – like during the biggest job of the year or late at night. Who are you gonna call? My Dealer has gone home, Roland DGA's Technical Support Department isn't available and I’m pretty sure the Ghost Busters have retired. Roland DGA’s new support page to the rescue!

Social Media Part II — How to Handle the Added Workload

22 September 2010 Patrick Kersey Marketing Expertise b2b , social media

I just returned from a Social Media Strategies Summit sponsored by GSMI in San Francisco. Interestingly, among all the discussion of tools, strategies, case histories and metrics, no one brought up the subject of how to deal with the added workload.

Back To School

20 September 2010 Andrew Oransky Roland DGA Academy Training apparel , boot camp , born to wrap , david goetter , roland academy , soljet , training , versacamm , workshop

Last week, I had the chance to spend some time with Roland DG end users at one of our "Digital Printing Boot Camp” classes, and as always, I enjoyed the experience, and came away impressed. One of the things I particularly noticed was just how varied our users are. Even with a class of about 10, we had Roland DG owners from every region of the US, as well as one from Canada.

What’s your outlook?

17 September 2010 Rick Scrimger Marketing Expertise big picture magazine , economic outlook , infotrends , lyra research , roland academy

Last week, The Big Picture Magazine released a sneak peek of their annual wide-format forecast, and I thought the article was on target, but also had some interesting observations, for example:

A Global Award for the VersaUV LEC

16 September 2010 Dede Sabey Inkjet Printers & Printers/Cutters awards , label expo , labeling , lec-330 , packaging , prototyping , versauv

Hey! Our Roland DG VersaUV just earned the Label Industry Global Award for new Innovation at Label Expo this week! How ’bout that!?! The VersaUV has been around for a few years now and although it’s gained some momentum recently, it remains for the large part unknown among most of our target audience.

Monday Moanin'

13 September 2010 Dave Goward Inspiration silver ink , the economy , uv ink

What’s with all the economists making predictions lately? I suppose that’s what economists are paid to do, but on any given day we can read that the economy is heading into another recession, or that the economy is slowly improving, or some combination of the two. Come on, can’t we all just get along?

To Extend or Not to Extend

10 September 2010 Ron Ball Service & Support extended warranty , rolandcare , service

Have you ever been stranded by car trouble at a very inconvenient time? My car broke down the other day on the way in to work and made me late to an important meeting.

Why Social Media is P2P, Not B2C or B2B

07 September 2010 Patrick Kersey Inspiration b2b , social media

I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.