Roland DGA Expands Media Family with the Addition of Two New Products – Frosted Etched Glass Vinyl and WallFlair™ Paste Paper | Roland

Roland DGA Expands Media Family with the Addition of Two New Products – Frosted Etched Glass Vinyl and WallFlair™ Paste Paper

Roland DGA Expands Media Family with the Addition of Two New Products

For more information, contact:

Marc Malkin                                                   

(949) 727-2100 ext. 1372             


Irvine, Calif., June 22, 2023 – Roland DGA Corporation, a leading provider of wide-format inkjet printers, printer/cutters, vinyl cutters, and other innovative digital imaging technologies, is continuing the expansion of its media family, adding two new high-quality products – Frosted Etched Glass Vinyl and WallFlair™ Paste Paper.

Frosted Etched Glass Vinyl (ESM-ETCH) is a 3-mil, polymeric vinyl printable media with permanent adhesive that simulates the appearance of actual etched glass. ESM-ETCH is ideal for use (either printed or unprinted) as a decorative privacy film to spruce up interior or exterior décor. It images beautifully, comes with an air-release liner for easy application, and can be used to decorate a variety of clear, glass, mirror, and stainless-steel surfaces. Offered in 20” x 75’ and 30” x 75’ rolls, ESM-ETCH is compatible with Roland DG’s eco-solvent, resin, or UV inks and Roland DG cutters.

WallFlair Paste Paper (RCM-WFPP) is a sustainable, 15-mil uncoated fibrous non-woven product designed specifically for wall applications. This media is 100 percent PVC free, contains no heavy metals, and is both ASTM E-84 Class A (Fire) certified and REACH compliant. Compatible with Roland DG’s UV and resin inks, this premium media boasts excellent printability, high opacity, and outstanding dimensional stability. It features a luxurious textile-like look and feel that makes it perfect for enhancing interior walls. Offered in a 54” x 164’ roll size, WallFlair Paste Paper is easy to apply with standard wallpaper paste and removes cleanly in one piece. Plus it’s simple to keep clean – the surface is washable with a soft, damp cloth.

“We’re excited about the addition of these unique offerings to our continuously growing media lineup,” said Roland DGA Senior Product Manager, Lily Hunter. “You can let your imagination run wild with Frosted Etched Glass Vinyl. Not only does it provide privacy, it’s also great for decorating a wide variety of transparent objects. WallFlair Paste Paper is the latest media to join our WallFlair product family. Users will appreciate how this high-end, fibrous non-woven wallcovering adds a distinctive touch to any interior space and how simple it is to install and remove.”

New Frosted Etched Glass Vinyl and WallFlair Paste Paper are available for purchase with a few clicks of the mouse at the Roland DGA Online Store, or through authorized Roland DGA resellers.

To learn more about Roland DGA’s media offerings, or the complete Roland DGA product line, visit


About Roland DG Americas

Roland DG Americas serves North and South America as the marketing, sales, distribution, and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, personalization and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries.