VersaSTUDIO BT-12 DTG Printer | Roland DGA
Direct-to-Garment Straight to Success - VersaStudio BT-12

VersaSTUDIO BT-12 Direct-to-Garment Printer

  • MSRP

    WAS $3,495 US*
    NOW $1,922.25 US*
    Limited time only

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    Terms and conditions apply. *See store page for details.

Print directly onto cotton t-shirts, apparel, tote bags and other products in minutes from the comfort of your desktop with the VersaSTUDIO BT-12 Direct-to-Garment (DTG) printer. The affordable DTG printer allows you to get into the profitable world of custom apparel immediately, with a device that’s as easy-to-use as an office printer and offers stunning results.

Build a Business with Quality, On-Demand Customization in Minutes

The BT-12 is an easy-to-use, reliable, compact DTG printer that's designed to effortlessly produce custom products. Start building a custom graphics business right out-of-the-box or diversify your current graphics output with quick-printed promotional items. With up to 1200 dpi x 1200 dpi print resolution, you can create quality and impressive products.

Sublimation on T-shirts


Print full-color logos, art and messages onto 50% to 100% cotton t-shirts in minutes, right from your desktop.

Sublimation onto infant clothing

Infant Clothing

Print personal designs and messages onto onesies and other infant clothing to create highly-desirable baby products.

Sublmate onto Light-Colored Garments

Light-Colored Garments

Add your designs to a selection of grey, yellow, cream, pink and other colored garments.

Sublimate onto Promotional items and bags


Provide promotional products and personal gifts with customization onto bags and other accessories.

Sublimate onto apparel


Print on polo shirts, children's hoodies, and other apparel — tailor your products for individual customers, events and trade shows

Sublimate onto Pet Accessories

Pet Accessories

Personalize pet accessories like pet vests, pet coats, dog bandanas and other profitable pet accessories.

Sublimate onto Pillows and Decor


Indulge your creativity by putting your photos and designs onto fabric wall art, pillow cases, cushions, and other décor.

Sublimate onto Napkis

Custom Gifts

Add monograms, messages, art and designs onto dishtowels, handkerchiefs, aprons and more to make desirable custom gifts.

Discover Exciting New Retail Opportunities

With quick, versatile, on-demand production, the BT-12 DTG printer is the ideal solution for creating a successful etsy store or other online storefront. Its compact size also makes it a convenient choice for use in kiosks, museums, photo studios, pet supply stores, souvenir shops, sports suppliers and many other retail environments. Offer a “while-you-wait” personalization service to give customers the unique products they really want.

Print and Cure in 3-Easy Steps

The fully-enclosed BT-12 DTG printer makes garment printing safe, clean and foolproof. The automatic process takes just minutes with the BT-12 and accompanying finisher unit that prints your designs and cures the inks in one smooth workflow. In just 3-easy steps you can have a fully-finished custom printed product in your hands.



Prep or design your digital print file on your computer with easy-to-use software.


Mount your garment in the cassette tray, load into the BT-12 printer and print your digital file from your computer.


Load the cassette into the finisher unit to cure the ink.

 As Featured in Make:

Watch the Make: Magazine video review of the Roland DG BT-12 direct-to-garment printer and find out what popular technology reviewer, Caleb Kraft thinks about the amazing machine that customizes T-shirts, tote bags and more at the touch-of-a-button.

"For small amounts of T-shirts, this is incredible— the freedom it gives you is fantastic!"

- Caleb Kraft, Senior Editor for Make:

Distinctive Features and Highlights

Start Printing Right Out-of-the-Box
When bundled with the HB-12 finishing unit and included cassette trays, the BT-12 provides a complete, low-cost solution for direct-to-garment printing quickly and easily.

Includes Super-Easy Software
If you can use a desktop printer, you can output your PNG and JPG files with our included software. Users can also output TIFF, PDF and BMP files with their choice of design programs.

Durable Stainless Steel Printheads
192 nozzles per channel, 2 channels per head and variable dot printing offer professional print results on a wide range of cotton/cotton mix products.

Brilliant Inks and Images
Provide sharp and color-brilliant image results.

Affordable to Run and Easy-to-Profit
Requires no special electrical set-up and works with standard wall sockets— a cost-effective solution with a low entry point, low cost-of-ownership and high return.

A Digitally Smart Alternative to Traditional Printing
Traditional apparel printing is bulky, messy, costly and time-consuming— avoid the fuss and expense with a fast, easy, on-demand alternative.

A Safe, Fully-Enclosed Process
Users of all abilities can print onto garments without coming into any contact with chemicals, heat, steam, or complicated processes that present safety issues.

Space-Saving Print Solution
The compact printer fits comfortably in any store, office, kiosk, workshop or home environment— the printer and finisher unit can be stacked to maximize functionality.

2 Year Warranty
2 Year Warranty

Roland DG’s Industry-Leading Warranty and Support

For over 30 years, Roland DG has provided the most advanced and reliable machines, backed by unmatched customer service and technical support..

The VersaStudio BT-12 and finishing unit is also supplied with a Two-Year Trouble-Free Warranty for added peace of mind.

Additional Information

Expand All | Collapse All
Model BT-12
Printing method Direct-to-garment (DTG)
Piezo ink-jet method
Print heads 2 print heads
2 channels per print head
192 nozzles per channel
Nozzle pitch: 150 dpi
Max. print swath: 1.27” (32 mm)
Printing resolution (dpi) 600 x 600 dpi
1200dpi x 1200 dpi
Printable Area A4 Cassette (Standard) 11.5” x 8” (291 mm x 204 mm)
A5 Cassette (Optional) 8” x 5.6” (204 mm x 142 mm)
Garment Type Fabric 50-100% Cotton
Thickness Maximum 0.157” (4 mm)
Colors White, Light Colors
Ink Cartridges Types TPG Textile Pigment Ink
100 ml (CMY)
140 ml (K)
Connectivity Host Interface USB2.0 High Speed, 10BASE-T/100BASE-TX
Network Protocol TCP/IP

Exterior dimensions

Printer Installed 15.7” (W) x 27.5” (D) x 11.5” (H) 
(399 mm (W) × 698 mm (D) × 292.5 mm(H))
Finisher Installed 15.7” (W) x 23.6” (D) x 8.7” (H)
(399 mm (W) × 599.4 mm (D) × 220.98 mm(H))
Weight 55 lbs (25 kg)
Environmental Temperature 15℃ to 32℃ (59 to 89.6˚F)
Humidity 15 to 80% RH (non- condensing)
Included Software

Roland DG Design Software

Supported File Types PNG, JPG, TIFF*, PDF*, BMP*
Maximum File Size 10 MB
Heating Mode Fix Mode (Fuse) Non-contact heat
Press Mode (Pre-heat) Contact heat
Power requirements North America AC100V to 120V, 50/60Hz, max. 90 Watts
Latin America  AC220V to 240V, 50/60Hz, max. 90 Watts
Power consumption During operation Less than 27.5 W
Sleep mode Less than 2 W
Warm-up Time Less than 35 sec.
Temperature Range 175℃ (Default) / 165℃ (347 / 329˚F)

*File types not supported by included Roland DG software but available for print output with other popular design programs

Download Your BT-12 Brochure

Get your digital guide to all the features, applications, benefits and specifications of the Direct-to-Garment Printer.

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