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typography unique print effects

A Closer Look at the Design and Typography of Unique Labels and Products

As senior graphic designer at Roland DGA, one of my personal highlights each year is creating print samples to show-off the capabilities of our machines. We start these design and print projects by creating a pseudo print brand to showcase our specialty inks and features such as print/cut. Like everything at Roland DGA, this is a team effort and with the help of amazing freelance illustrators like Joe Diaz, these projects are always some of our most eye-catching and impressive.

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Graph Expo, Pack Expo, Great Expos!

You know it’s fall when trade shows seem to be back-to-back all the way through October, and 2011 is no different. GraphExpo’s been around for some time now, and while it’s changed (see Jim Raffel’s blog about the history of Graph Expo), this year was a good show for us with quite a bit of interest around our VersaUV lineup with a specific interest in what LED-UV curing inks allow you to print on. Packaging and labels were high on the interest list, as well as being able to print onto commercial print stock for proofing. Also at the show, we had the VS-series units showing metallic proofing applications, which really pave the way as a replacement of aging Kodak Approvals out in the field (at a dramatically lower per print cost).

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Going To The Dogs

Quick, look at the clothes you’re wearing. If anything you are wearing has been embellished with printing, embroidery, a heat transfer, rhinestones, studs, or a host of other techniques, then it is officially decorated apparel. The ISS Long Beach Show opened today, and as usual, I saw some exciting and unexpected things. There were lots of blanks, including T-shirts, hats, bags, jackets, sweatshirts, and athletic gear, but there was also a booth full of slippers, and one full of dog clothing.

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Please Don’t Drool on the Machines

We took our package prototyping technologies to Pack Expo last week and despite our distant booth location in the "More Exhibits" area at the end of the North Hall, on the far right aisle, almost to the back, you found us. Brand owners, package designers, contract manufacturers and even other exhibitors were oogling over our product offering, telling us how revolutionary our equipment is. That's right, they were telling us! As if we might not realize what we have here.

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