Tag | Roland

Advertisement and Promotional Design Advice for Business Startups

January 18, 2022 Ben Fellowes Marketing Expertise , Inspiration , Featured small business advertising design, small business promotion design, small business ad design, small business promo design, writing copy for your own ads, business startup marketing, marketing for beginners, design for beginners

Many Roland DGA customers are business startups, trying to get a foothold in business. If you're on a budget and making your ads and promos, here are some writing, designing, and marketing essentials to help you effectively get your message out.

Building an Online Personalization Business: Plaque Printing with Sassy Squirrel Ink

October 06, 2021 Ben Fellowes Inspiration , UV Printing uv printing, uv print customization, print on slate, print on tile, print house signs, print garden decor, print on slate tiles, customize slate tiles, personalize slate tiles, house number personalization, home number personalization, etsy uv customization storefront, amazon uv customization storefront, storefront marketing, etsy marketing, amazon store marketing, etsy keyword marketing, amazon keyword marketing

As part of our business building series, the News View’s and How To’s blog interviewed Simon Holland about his niche specialty graphics business, Sassy Squirrel Ink. His business story follows the route of an intrepid entrepreneur who started a side hustle on a small scale to make some extra cash, found that it was something that could be turned into a real business, and then followed that path to see where it led.

The Art of the Pitch: 3 Ways to Help You With Client Presentations

June 07, 2017 Ben Fellowes Marketing Expertise , Tips & Tricks , Inspiration , Featured prototype, marketing, presentation, pitch

Ever been in that nerve-wracking situation where you’ve had to pitch your work, prototypes, ideas or yourself? Was your presentation a runaway success? If you were unable to knock it out of the park, then you might need to go back to the drawing board to plan your next presentation, because there’s a careful and considered art to a pitch and the following tips will help you get in the right mindset for pitching success.

Email Frequency – When Is Enough Too Much?

May 31, 2012 Patrick Kersey Marketing Expertise email blasts , marketing , social media

Has this ever happened to you? I signed up for a promotional newsletter from a cruise line and began receiving updated pricing and availabilities approximately every three weeks or so. A year later, I’m suddenly receiving an email a day and sometimes two! Seriously?

What’s Your Secret Sauce?

September 11, 2011 Patrick Kersey Marketing Expertise , Inspiration marketing expertise , quality , reliability , secret sauce

Back when I was in high school, our favorite burger joint advertised its secret sauce. Whatever it was made from, it gave their burgers a decidedly different taste than other hamburgers. Today, marketers often talk about successful brands having a “secret sauce” – and they’re not talking about fast food. For Apple, their secret sauce is not only inventing groundbreaking products, but packaging them in a way that is simplistic to the point of seeming obvious. As Jonathan Ive, Apple chief designer says, “It feels almost inevitable.”

Something Newsworthy for Everyone

May 15, 2011 Patrick Kersey Engraving , Inspiration e-newsletters , email blasts , marketing , newsletters

How do you keep your customers and prospects informed about your business? Do you use blogs, email blasts or newsletters? If you’d like to keep abreast of newsworthy events here at Roland DGA, there are three opportunities you should know about.