Many Roland DGA customers are business startups, trying to get a foothold in business. If you're on a budget and making your ads and promos, here are some writing, designing, and marketing essentials to help you effectively get your message out.
Building an Online Personalization Business: Plaque Printing with Sassy Squirrel Ink
As part of our business building series, the News View’s and How To’s blog interviewed Simon Holland about his niche specialty graphics business, Sassy Squirrel Ink. His business story follows the route of an intrepid entrepreneur who started a side hustle on a small scale to make some extra cash, found that it was something that could be turned into a real business, and then followed that path to see where it led.
The Art of the Pitch: 3 Ways to Help You With Client Presentations
Ever been in that nerve-wracking situation where you’ve had to pitch your work, prototypes, ideas or yourself? Was your presentation a runaway success? If you were unable to knock it out of the park, then you might need to go back to the drawing board to plan your next presentation, because there’s a careful and considered art to a pitch and the following tips will help you get in the right mindset for pitching success.
Email Frequency – When Is Enough Too Much?
Has this ever happened to you? I signed up for a promotional newsletter from a cruise line and began receiving updated pricing and availabilities approximately every three weeks or so. A year later, I’m suddenly receiving an email a day and sometimes two! Seriously?
What’s Your Secret Sauce?
Back when I was in high school, our favorite burger joint advertised its secret sauce. Whatever it was made from, it gave their burgers a decidedly different taste than other hamburgers. Today, marketers often talk about successful brands having a “secret sauce” – and they’re not talking about fast food. For Apple, their secret sauce is not only inventing groundbreaking products, but packaging them in a way that is simplistic to the point of seeming obvious. As Jonathan Ive, Apple chief designer says, “It feels almost inevitable.”
Something Newsworthy for Everyone
How do you keep your customers and prospects informed about your business? Do you use blogs, email blasts or newsletters? If you’d like to keep abreast of newsworthy events here at Roland DGA, there are three opportunities you should know about.