Patrick Kersey

Send in the Clowns

01 July 2011 Patrick Kersey Inspiration

It was announced recently in the news that McDonald's had received a letter in the form of full-page ads signed by 550 health professionals and organizations demanding that they stop marketing to kids and retire Ronald McDonald. My overall impression is that we've given up on moms and dads taking responsibility for what their children eat.

Something Newsworthy for Everyone

16 May 2011 Patrick Kersey Engraving , Inspiration e-newsletters , email blasts , marketing , newsletters

How do you keep your customers and prospects informed about your business? Do you use blogs, email blasts or newsletters? If you’d like to keep abreast of newsworthy events here at Roland DGA, there are three opportunities you should know about.

Less Taxing Times Ahead

05 April 2011 Patrick Kersey Inspiration charlie sheen , taxes , tsunami

As everyone would agree, this time of year can be especially taxing (pun intended). This year, however, we have the added worries of war in the mid-east and leaking radiation in Japan. Meanwhile, governments everywhere are wrestling with how to pay for their growing debt.

You Printed What?

18 March 2011 Patrick Kersey Inspiration aj-1000 , creative center , fabric , fp-740 , heatsoft , inkjet , interior design , lec , textile , versauv

Wide-format inkjet printers are now producing some amazing things with fabric. You have probably seen many examples of sublimation, like these sublimated jerseys produced on a Roland DG FP-740. I especially enjoy the printed fabric wings on the replica of an 1895 Lillienthal glider that hangs in our lobby and were printed on a Roland DG AJ-1000.

The Virtues of Being Nimble

01 March 2011 Patrick Kersey Engraving , Inspiration

On my way to work this morning, I endured the typical frustrations of driving in Southern California traffic. The cement, garbage, 18-wheelers and other commercial trucks were lined up four abreast. In addition, there were the usual assortment of cars and pickups traveling at a rate 10 to 15 miles under the speed limit and leaving huge gaps, sometimes a quarter mile — between them and the next vehicle.

It’s Not Rocket Science

25 January 2011 Patrick Kersey Inspiration , Engraving service , support

One of my hobbies is managing a small but growing portfolio of stocks and among my better performing investments of the past few years has been Apple (APPL). Accordingly, I read a fair amount of news and commentary in the business and investment press with regards to whether Apple will continue to grow, or whether it’s peaked.

Roland DG @ The Movies

07 January 2011 Patrick Kersey Inspiration film production , movie set design , popular movies

I enjoy going to the movies, sitting in a large, dark theater, and being carried away by the music, sound effects and imagery. It's even more fun when you know a little about how the movie was made and the people involved.

It's The Little Details That Spell Success or Failure

13 December 2010 Patrick Kersey Inspiration

It was at Phoenix International Raceway, the next to last race in the NASCAR Sprint Cup Series Chase, and Kevin Harvick of the Richard Childress Racing No. 29 Shell/Pennzoil team had worked his way up to 4th place from 29th when he pitted his car. Since he was in 3rd place in the overall Chase standings, just 59 points behind Denny Hamlin, there was a lot of money and prestige riding on the race. Unfortunately, as Kevin drove away, one of the pit crew spotted a lug nut on the ground that was supposed to be holding the wheel on. The result was that Kevin had to pit again, dropping him back to 19th place. With a bit of luck, Harvick eventually finished 6th, 45 points behind Hamlin in Chase points and still in the running.

Your Creativity Is Our Inspiration

28 October 2010 Patrick Kersey Inspiration , Engraving

At the recent SGIA show in Las Vegas, I had someone approach me who read my name badge and challenged me, "Creative Director? What would someone with a title like that do when the entire company is so creative?"

Vehicle Wraps Motor into the Fast Lane

11 October 2010 Patrick Kersey Inspiration bmw , ford , scion , sgia , vs-640 , wrap , xc-540

We just hosted another full Born To Wrap 2-day workshop at our California offices and I have no doubt that our free wrap demos at SGIA will also be well attended. I believe there are two primary reasons for this continued interest in designing and installing vehicle wraps and they are profound.