Roland User Identity Brand Teams Up with Acrylic Tank Manufacturing (ATM) to Create Wrapped SUV with Built-in 800-Gallon Fish Tank

Irvine, Calif., March 19, 2014 - Las Vegas-based graphics company, Identity Brand, has teamed up with Wayde King and Brett Raymer, owners of Acrylic Tank Manufacturing (ATM) and hosts of the popular Animal Planet series "Tanked," to create a one-of-a-kind wrapped vehicle with a fully functional 800-gallon saltwater fish tank custom-fitted within the rear seat and cargo area. The unique "SUV-aquarium," created for Toyota, was featured on a recent (March 7) "Tanked" episode.

According to Phillip Dominguez, owner of Identity Brand, the vehicle was transformed into a Bikini Bottom-themed mecca inspired by Nickelodeon's hit animated TV series SpongeBob SquarePants. Showcasing Toyota's new 2014 Highlander model, it was displayed at a number of major automotive specialty events held in late 2013, including SEMA in Las Vegas and the Los Angeles Auto Show.

"This was a challenging project that involved working with three prominent companies from different industries - Toyota, Nickelodeon and ATM," said Dominguez.

"We relied heavily on the advanced capabilities of our Roland VersaCAMM^® inkjet printer/cutter to quickly create the eye-catching, vibrant wrap we needed to complete the project," he added. "We were able to match the client colors flawlessly and the printing process was as smooth as could be. Even though we printed the hood and rear a day after the side install, there was no variation whatsoever between the colors."

Identity's crew needed to wait until Wayde and Brett were finished with the tank installation before starting work on the custom vehicle wrap. They didn't have to wait long, however. "The guys were able to turn the Highlander's entire hatchback space into a larger-than-life SpongeBob SquarePants -themed saltwater tank within a matter of hours," noted Dominguez.

A complex filtration system, including an overflow system, sterilizer, UV filter and temperature regulator, was also built into the vehicle. Upon completion of both the aquarium install and the vehicle wrap, ATM filled the tank with approximately 115 individual fish (32 different species), including starfish, squirrelfish, Fiji Foxface, flame angel, clownfish and pilotfish.

"Thanks to the efforts of our skilled group of professionals and the capabilities and reliability of our specialized equipment, the result was an outstanding finished product and an extremely happy group of clients," noted Dominguez.

To learn more about the advanced 64-inch Roland VersaCAMM large-format printer used to produce this vehicle wrap, or the complete lineup of high quality Roland digital printing equipment, visit www.rolanddga.com.

About Roland DGA Corp.

Roland DGA Corp. serves North and South America as the marketing, sales and distribution arm for Roland DG Corp. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in the sign, graphic arts, vehicle graphics, engraving, ADA signage, direct part marking, rapid prototyping, 3D modeling, and dental CAD/CAM industries. Roland DG is affiliated with Roland Corp., renowned in the music industry for developing MIDI technology and for producing digital music equipment including drums, keyboard synthesizers, recording equipment and other related technologies.

About Identity Brand

Identity Brand, the worldwide leader in print and vehicle wraps that transforms how businesses market and advertise, this year celebrates 14 years of wrap innovation and design. With locations in Las Vegas and Cincinnati the company has an unwavering commitment to upholding high standards of quality craftsmanship and customer relations. Please visit us at our locations or online at www.identitybrand.net.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high- quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.