Conocimientos y Experiencia en Marketing

Roland DG is a Japanese company. While the name doesn't sound like it, it actually is. Our counterparts in Japan come over to Roland DGA's territory for shows and meetings with us fairly often, but a once or twice a year I head over to Hamamatsu Japan for meetings and to get the latest on new products in our pipeline. This time, we sent our sales, product management and field engineering teams over to have them see, first-hand, what R&D is working on and what we have coming. There's no way for me to translate every product detail or the excitement the engineers have for our products when I visit, so it's important for them to see it for themselves.

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Esta es la época del año en la que todos parecen tener una lista de algo: mejores libros, mejores películas, e incluso los perros mejor vestidos de los famosos... Bueno, ¡usted ya se hizo la idea! Muchas de estas listas parecen bastante arbitrarias, pero me hicieron reflexionar sobre el año pasado y darme cuenta de que estuvimos bastante ocupados.

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I just returned from a Social Media Strategies Summit sponsored by GSMI in San Francisco. Interestingly, among all the discussion of tools, strategies, case histories and metrics, no one brought up the subject of how to deal with the added workload.

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Last week, The Big Picture Magazine released a sneak peek of their annual wide-format forecast, and I thought the article was on target, but also had some interesting observations, for example:

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