Conocimientos y Experiencia en Marketing

Here in the US, the 2012 elections are almost a year away, but you can vote for Roland DG right now in what will also undoubtedly be a hotly contested race. Don’t worry, I’ll never use this space to discuss politics, but Roland DG products have been nominated for the 2012 Wide Format Imaging Readers’ Choice Top Product Awards in 5 categories.

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Well, it’s that time of year again. Among all the shopping, parties, sporting events, and other distractions, here at Roland DGA we’ve spent the last few months forecasting our sales and formulating strategies for 2012.

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Everyone loves a good story. Which is why whenever we’re not launching new products, we try to feature our customers’ work in our advertising and public relations. It’s our belief that seeing and reading about what a customer has done with their Roland DG inkjet, vinyl cutter, engraver or milling machine is far more engrossing and believable than us tooting our own horn.

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by Matt Richart, Digital EFX Wraps

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Back when I was in high school, our favorite burger joint advertised its secret sauce. Whatever it was made from, it gave their burgers a decidedly different taste than other hamburgers. Today, marketers often talk about successful brands having a “secret sauce” – and they’re not talking about fast food. For Apple, their secret sauce is not only inventing groundbreaking products, but packaging them in a way that is simplistic to the point of seeming obvious. As Jonathan Ive, Apple chief designer says, “It feels almost inevitable.”

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I recently sat down with Tom Tetreault from Digital Output Magazine at ISA and talked about our outlook on the industry. While only parts of this interview are incorporated into the publication’s “State of the Industry” article series, I thought I’d share the entire interview here

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Roland DG is a Japanese company. While the name doesn't sound like it, it actually is. Our counterparts in Japan come over to Roland DGA's territory for shows and meetings with us fairly often, but a once or twice a year I head over to Hamamatsu Japan for meetings and to get the latest on new products in our pipeline. This time, we sent our sales, product management and field engineering teams over to have them see, first-hand, what R&D is working on and what we have coming. There's no way for me to translate every product detail or the excitement the engineers have for our products when I visit, so it's important for them to see it for themselves.

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Esta es la época del año en la que todos parecen tener una lista: mejores libros, mejores películas, e incluso los mejores perros vestidos de las celebridades... bueno, usted ya se hizo una idea. Muchas de estas listas parecen bastante arbitrarias, pero me hicieron reflexionar sobre el año pasado y darme cuenta de que estuvimos bastante ocupados.

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I just returned from a Social Media Strategies Summit sponsored by GSMI in San Francisco. Interestingly, among all the discussion of tools, strategies, case histories and metrics, no one brought up the subject of how to deal with the added workload.

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Last week, The Big Picture Magazine released a sneak peek of their annual wide-format forecast, and I thought the article was on target, but also had some interesting observations, for example:

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