Back when I was in high school, our favorite burger joint advertised its secret sauce. Whatever it was made from, it gave their burgers a decidedly different taste than other hamburgers.
Today, marketers often talk about successful brands having a “secret sauce” – and they’re not talking about fast food. For Apple, their secret sauce is not only inventing groundbreaking products, but packaging them in a way that is simplistic to the point of seeming obvious. As Jonathan Ive, Apple chief designer says, “It feels almost inevitable.”
Roland DG products look intentionally like what they are – workhorse tools for creative professionals in a wide variety of industries. They’re engineered from the ground up and built with a dedication to quality that ensures they’ll be productive long after they’ve earned a solid payback for their owners. But, while it’s an important ingredient, I don’t think reliability is the secret sauce for Roland DG.
I think Roland DG’s secret sauce – from the way we design and build our products to the way we service and support them with free software updates and webinars – is Passion. Truth be told, we’re not here to sell you an inkjet, cutter, engraver or milling machine – we’re here to help you grow your business. And in the process, we’re building a family of owners, friends and loyal enthusiasts – people who are as passionate about what they do as we are.