In a retail environment flooded with competing advertising messages, how does one package cut through the clutter?
You know it’s fall when trade shows seem to be back-to-back all the way through October, and 2011 is no different. GraphExpo’s been around for some time now, and while it’s changed (see Jim Raffel’s blog about the history of Graph Expo), this year was a good show for us with quite a bit of interest around our VersaUV lineup with a specific interest in what LED-UV curing inks allow you to print on. Packaging and labels were high on the interest list, as well as being able to print onto commercial print stock for proofing. Also at the show, we had the VS-series units showing metallic proofing applications, which really pave the way as a replacement of aging Kodak Approvals out in the field (at a dramatically lower per print cost).
How much easier would it be to sell your package concept to your client or your superiors if you could make new mock-ups every day as your design evolves?
We took our package prototyping technologies to Pack Expo last week and despite our distant booth location in the "More Exhibits" area at the end of the North Hall, on the far right aisle, almost to the back, you found us. Brand owners, package designers, contract manufacturers and even other exhibitors were oogling over our product offering, telling us how revolutionary our equipment is. That's right, they were telling us! As if we might not realize what we have here.
Hey! Our Roland VersaUV just earned the Label Industry Global Award for new Innovation at Label Expo this week! How ’bout that!?! The VersaUV has been around for a few years now and although it’s gained some momentum recently, it remains for the large part unknown among most of our target audience.