Forging Ahead with Roland DG's Flatbed Technology
The Forge | Huntington Beach, California
The Forge specializes in designing and creating custom promotional products and accessories for the action sports and distilled spirits industries. They create everything from belt buckles to retail displays, including giveaway items such as keychains, napkin caddies and barware.
Expanding Markets with Roland DGMartinez began by using a Roland DG cutter to incorporate art and text into designs, models and molds. Later, Martinez purchased the Roland DG MDX-650A benchtop milling machine. “With the MDX, we could branch out to milling full models and molds from wood and acrylics,” he said.
“Now we are a do-it-all shop. Even if it’s not something in our wheelhouse, we make it something in our wheelhouse.”Martinez’s last step was being able to provide in-house printing and decoration. The Forge added the Roland DG VersaUV LEJ-640FT UV flatbed printer, which can print on materials up to six inches thick. “First of all, the LEJ-640FT was a Roland DG, so I knew I could count on it for quality and reliability, but it also has that high head clearance,” said Martinez.
100,000 Reasons Why The Forge Chose the LEJ-640FT
Flatbed Technology Handles Prototypes to Full RunsMartinez appreciates that the LEJ -640FT handles everything from very small to very large runs, allowing both prototypes and full runs. “Now we are a do-it-all shop. Even if it’s not something in our wheelhouse, we make it something in our wheelhouse,” he said.
The Forge has used its flatbed to print on metal, stainless steel, aluminum, acrylic, license plates, chalkboards stands for hotels – even corkboard. The Forge uses Roland DG’s ECO-UV inks exclusively to ensure optimum graphic results and ink efficiency.
“The hardest part is getting the customer in front of you. Once they’re there, you want to give them everything you can,” said Martinez. “With our Roland DGs, we’re ready to say yes.”