Tag | Roland
News Views & How-To's

Why Social Media is P2P, Not B2C or B2B

I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.

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Can I have a little “Ham & Cheese?”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc et congue enim. Quisque a enim ultrices, interdum mauris vel, tincidunt eros. Quisque id fringilla magna. Etiam sed augue nisl. Donec at cursus quam. Cras tempor est sit amet velit gravida faucibus. Aliquam consectetur purus risus. Etiam imperdiet viverra ex in tempor. Curabitur id mauris vel justo scelerisque fringilla in sed dolor. Nam non metus eu leo varius posuere sit amet sit amet dolor. Aliquam consectetur est dolor, ut sagittis orci scelerisque in.

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30,000 package prototypes

In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:

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Name Dots de Kidecals.com

La Tentación en Cada Esquina

Ocurrió de nuevo. Luego de disfrutar mi avena matutina, me dirigí al show de Long Beach y me topé con la tentación. No era que el evento estuviera lleno de chicos guapos... Pero sí estaba repleto de entusiastas y creativos propietarios de Roland DG, ¡y hablar con ellos me hizo desear una Roland DG para mí misma!

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Noticias, Opiniones e Instrucciones - Roland DGA

¡Lanzamos Nuestro R-Blog!

¡Hoy es un gran día para nosotros aquí en Roland DGA! Inauguramos el R-Blog, nuestro blog. Tuvimos muchas discusiones internas sobre cómo hacerlo bien, y les prometo que ustedes, como resultado, no terminarán leyendo sobre la avena que comí en el desayuno. ¿A quién le importa, verdad? Además... yo no como avena.

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The Benefits and Added Value of Metallic Silver Ink

Metallic Silver ECO-SOL MAX Ink from Roland DG is now available, making it easier and more affordable than ever for you to print true metallics and create pearlescent process colors for dramatic effect and high profit margins. Implementing this technology will allow your business to add metallic graphics to signs, banners, vehicle graphics and wraps, labels, decals, point of purchase displays and custom apparel, premium products that command premium prices in the marketplace.

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ARRIBA