How Do I Pay for My Printer?

In this blog we review some common questions about how to pay for printing equipment, how leases can be beneficial, and how long it typically takes for a printer to pay for itself.  

How much does a professional-grade digital printer cost?

Depending on the ink type and the size of the printer you are considering, a production-grade digital printer can cost anywhere from $10,000 to well over $250,000. Most print businesses cannot absorb such a large capital expense out of pocket. That's where equipment financing becomes not just a practical option, but often the smartest business strategy available.

What are some of the typical ways people pay for digital printing equipment?

While some people pay for printing equipment outright, others are trading in older equipment or selling it before purchasing a new printer. 

It's certainly possible to purchase a printer using a credit card or business loan through a bank or credit union, however, credit cards are frequently burdened with higher interest rates, and qualifying for a bank loan can be a lengthy process that requires a lot of documentation. 

Many people opt instead for a leasing arrangement. In fact, according to Geneva Capital, 80% of all businesses lease. and 30% of all assets acquired in the United States are acquired through leasing.

What are the considerations for leasing?

Within leasing, there are several options to consider, including low or no down payment, lease-to-own, upgrade opportunities, and flexible monthly payments. Leasing your printing equipment offers several important advantages for shop owners.

Frees up cash for other business needs: The most immediate benefit of financing is straightforward: you hold onto your working capital. Draining your reserves to pay cash for a single asset leaves your business exposed. Financing lets you avoid large upfront costs and keep working capital available for daily operations, emergencies, and new opportunities. Think of it this way: cash sitting in your bank account is a tool. Locking it into a piece of equipment takes it off the table for everything else. Financing lets the printer pay foritself through the revenue it generates, rather than drawing down capital you may need elsewhere.

Provides predictable payments: Equipment financing introduces a fixed monthly payment that simplifies budgeting and cash flow forecasting. You know exactly what the machine costs each month, which makes it easier to price your work accurately and project profitability.

Provides a pathway for upgrading as technology evolves: Digital printing technology moves fast.  Leasing programs, trade-in options, and upgrade paths protect against rapid technology obsolescence, allowing shops to stay current without constantly absorbing the full purchase price of new equipment. 

Allows you to build your business credit: Every equipment financing agreement you manage responsibly is a credit-building event for your business. A shop with a strong track record of financing and repaying equipment loans is in a better position to secure favorable terms on the next purchase. 

Roland DGA's financial services page discusses leasing in more detail.

How long does it take for a printer to make enough revenue to pay for itself?

Printers are designed to generate revenue for your business every time you use them. The answeron the payback for your device depends on the specific type of printer and the types of applications you are producing. 

Here are several examples that may give you an idea of the ROI to expect with different types of printers and products.

TrueVis XG-640 eco-solvent printer/cutter

TY-300i DTF printer

VersaObject LO/COi UV flatbed printer

My situation is different – how can I learn more about my purchasing options?

Visit the Roland DGA Profit Center at any major industry trade shows and we’ll be happy to talk through your options.