Sales 101
Did you ever notice when you get a new car how suddenly everyone is driving the same car?
Inspiración
Monday Moanin'
What’s with all the economists making predictions lately? I suppose that’s what economists are paid to do, but on any given day we can read that the economy is heading into another recession, or that the economy is slowly improving, or some combination of the two. Come on, can’t we all just get along?
Why Social Media is P2P, Not B2C or B2B
I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.
Can I have a little “Ham & Cheese?”
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30,000 package prototypes
In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:
La Tentación en Cada Esquina
Ocurrió de nuevo. Luego de disfrutar mi avena matutina, me dirigí al show de Long Beach y me topé con la tentación. No era que el evento estuviera lleno de chicos guapos... Pero sí estaba repleto de entusiastas y creativos propietarios de Roland DG, ¡y hablar con ellos me hizo desear una Roland DG para mí misma!
¡Lanzamos Nuestro R-Blog!
¡Hoy es un gran día para nosotros aquí en Roland DGA! Inauguramos el R-Blog, nuestro blog. Tuvimos muchas discusiones internas sobre cómo hacerlo bien, y les prometo que ustedes, como resultado, no terminarán leyendo sobre la avena que comí en el desayuno. ¿A quién le importa, verdad? Además... yo no como avena.