We came across some fun images and info on truck graphics. In our opinion, when it comes to digital graphics that move at 60 mph, you’ve got it right when the picture tells the story. Include a little branding and eliminate the words and they’ll “get the picture.” Advertising on the side of a truck can be really powerful. Here are some facts and figures about moving billboards.
- 96% of the potential audience notice truck side graphics
- 81% of viewers see one or both sides
- 91% of viewers notice the graphics on the sides of trucks and can recall them
- 75% of viewers develop an impression about a company and its products from truck side advertising (does anyone else hear the ring of a cash register?)
Check out these images and remember – a little creativity goes a long way.