Not your father's CNC machine. Roland DG's 3D products are not an easy sell. First of all, there's so much buzz about 3D printing technology, that there's little discussion room left for the older CNC technology. Second, the market is so diverse, literally a hundred different types of customers in a variety of market niches. Trust me, from a marketing perspective, selling CNC is tough. But we believe in what we're doing. Unlike previous CNC machines that demanded that you know programming.