Tag | Roland

Video Killed the Radio Star

August 02, 2012 Andrew Oransky Marketing Expertise b2b , entertain , social media , wrap

If you grew up around the same time I did, you probably know that this 1979 song from the Buggles is the answer to a trivia question. The trivia question is, of course, “What was the first video ever played on MTV?”

Email Frequency – When Is Enough Too Much?

May 31, 2012 Patrick Kersey Marketing Expertise email blasts , marketing , social media

Has this ever happened to you? I signed up for a promotional newsletter from a cruise line and began receiving updated pricing and availabilities approximately every three weeks or so. A year later, I’m suddenly receiving an email a day and sometimes two! Seriously?

Off to Japan

April 12, 2012 Andrew Oransky Engraving , Inspiration apparel , born to wrap , creative center , inkjet , isa , social media , wrap

Votes have been counted, and samples have been securely packed. While the Roland DG Creative Awards have been closed to entries for months now, final judging hasn’t taken place yet. In the next few days, regional winners from around the world will be headed to our headquarters in Japan for a tour, celebration, and awarding of the grand prizes, which include Roland DG hardware.

Social Media Part II — How to Handle the Added Workload

September 21, 2010 Patrick Kersey Marketing Expertise b2b , social media

I just returned from a Social Media Strategies Summit sponsored by GSMI in San Francisco. Interestingly, among all the discussion of tools, strategies, case histories and metrics, no one brought up the subject of how to deal with the added workload.

Why Social Media is P2P, Not B2C or B2B

September 06, 2010 Patrick Kersey Inspiration b2b , social media

I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.