Application Specialist | Roland

Application Specialist

Roland DGA is looking for a creative and critical thinking Application Specialist who can hit the ground running. The Application Specialist will be responsible for providing a product, workflow, and solution expertise to end users of Roland products. The Application Specialist will work on application support and end-user training at shows, demos, and dealer events. The ideal candidate would have a sense of curiosity to address a broad range of applications in printing, product decoration, prototyping, and other industries. This position requires the candidate to be located within the Orange County area and will be able to go into the office frequently.


The Application Specialist is responsible for providing product, workflow, and solution expertise to end users of Roland products. They are expected to be able to engineer new applications for specific industries, train users on the operation and maintenance of Roland devices, and assist Product Management, Sales, and Service in addressing requests for application support and end user training at shows, demos, and dealer events. Additionally, the Application Specialist will develop knowledge in non-Roland tools like RIPs, finishing equipment, and materials to help advice customers on the best solutions for their applications.

The position requires the ability to think creatively to address a broad range of applications in printing, product decoration, prototyping, and other industries. The ability to integrate materials and techniques from a variety of sources, and train users on how to do the same, will be key to success.

This position requires a very heavy travel schedule, as most time will be spent assisting Roland users in the field and through other virtual platforms. This will also require an understanding of the market segments and industries that Roland products will be sold in to. During time in the head office, the Application Specialist will be expected to use demo and production facilities to assist with pre-sales support and other technical services, including demos and custom samples, and specialty application workflows for prospective and existing customers.


  • Strong working knowledge of Roland hardware (or similar) and should possess a well-rounded knowledge of UV, Eco-solvent, and other print technologies Roland supports and competes against.
  • Strong working knowledge of wide-format print applications, finishing techniques, RIP and Design software, and print workflow assessment.
  • Be proactive in the development of new applications and workflows that fit customer needs. These should also be used as training tools.
  • Technical writing and documentation along with public speaking.
  • Assist in developing service manuals, technical documents, and have an all-around curiosity for testing and proving concepts and ideas.
  • Respond to specific requests with documentation of process and procedures to address custom applications
  • Work closely with Sales, Product Management, and Service to support innovative Roland-based solutions
  • Train end users on the operation and maintenance of Roland hardware, particularly UV
  • Present at trade shows, Roland Academy events, and dealer events
  • Travel of up to 50%
  • Ongoing reporting and recording of all customer interactions in Roland DGA’s CRM system



    Education/Certification:        Bachelor’s degree in a related field. Engineering or technical backgrounds are also welcome.                                              

    Required Knowledge:

  • Working knowledge of Roland and/or other large format equipment operation.
  • Understanding of color management and workflow principles.
  • Ability to work closely with Sales, Marketing, Training, Event Coordinators, and Support
  • Strong written and verbal communication skills
  • Able to work both independently and in team

    Experience Required:              

  • Arts/graphics, printing, imaging, screen printing, commercial printing
  • Recent college graduates with only co-op, internship, or related part-time experience will be considered


  • Operation of large format printing hardware and software
  • Troubleshooting and critical thinking skills are a must
  • Oral and written communication
  • Diplomacy
  • Strong presentation development and delivery skills a must
  • Familiarity with existing industry wide format print industry users and manufacturers
  • Technical understanding of specific applications software and outstanding computer/PC skills. must be comfortable with current graphic application: Photoshop, Illustrator, and CorelDraw. In addition, he/she must have excellent overall PC computing skills, including a thorough familiarity with MS Office applications in document composition, spreadsheet creation, and presentation management.
  • Ability to manage multiple projects and tasks simultaneously to completion to deadline
  • High energy: commitment: the ability to succeed in a fast-growing company and dynamic industry
  • Proactive product management
  • Reactive problem resolution
  • Team player, results oriented, professional, self-motivated & innovative
  • Delivery of new applications and processes for documentation by Product Management
  • Successful workflow development that incorporates fee based consulting and training of the IU-1000F
  • Reduction of SAM and RSM time spent on end user application and workflow issues
  • Management Based Objectives discussed with manager on a regular basis.


Talking:                                             Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

Average Hearing:                        Able to hear average or normal conversations and receive ordinary information.

Repetitive Motions:                    Movements frequently and regularly required using the wrists, hands, and/or fingers.

Average Visual Abilities:        Average, ordinary, visual acuity necessary to prepare or inspect documents or products, or operate machinery.

Physical Strength:                    Sedentary work; sitting most of the time.  Exerts up to 10 lbs. of force occasionally.  (Almost all office jobs.)


None:                                                   No hazardous or significantly unpleasant conditions.  (Such as in a typical office.)


Reasoning Ability:                       Ability to apply logical or scientific thinking to define problems, collect data, establish facts, and draw conclusions.

                                                                Able to interpret a variety of technical instructions and can deal with multiple variables.

Mathematics Ability:                 Ability to compute discount, interest, profit, and loss; commission markup and selling price; ratio and proportion and percentage.

                                                                Able to perform very simple algebra.

Language Ability:                        Ability to read periodicals, journals, manuals, dictionaries, thesauruses, and encyclopedias. 

                                                                Ability to prepare business letters, proposals, summaries, and reports using prescribed format and conforming to all rules of punctuation, grammar, diction, and style.

                                                                Ability to conduct training, communicate at panel discussions and to make professional presentations.


Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected.  They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions.  Well constructed job descriptions are an integral part of any effective compensation system. 

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included.  Peripheral tasks, only incidentally related to each position, have been excluded.  Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions.  In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive.  Additional functions and requirements may be assigned by supervisors as deemed appropriate. 

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals.  However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts.  The organization maintains its status as an at-will employer.  Employees can be terminated for any reason not prohibited by law.


Roland DGA Corporation complies with all fair employment regulations.

Roland DGA Corporation is an Equal Opportunity Employer, with a policy ensuring that all employees and potential employees are considered for all positions on the basis of their qualifications and abilities without regard to race, color, sex, religion, pregnancy, ancestry, age, national origin, citizenship status, veteran status, sexual orientation, marital status, physical or mental disability or other legally protected status.

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