Sales Development Representative

The Roland DGA Family

Roland DGA Corporation serves North and South America as the sales, marketing, distribution and service arm for Roland DG Corporation of Hamamatsu, Japan. Roland DG is a worldwide leader in wide-format inkjet printers for the sign, textile and personalization markets; engravers for awards, giftware, signage and direct part marking; and desktop 3D printers and milling machines for the dental CAD/CAM, product prototyping and medical industries.

Roland DGA is a nine-time winner of the Orange County Register Top Workplace Award. We prioritize our positive culture and a creative, team-oriented environment, and offer an attractive benefits package including continuing education and 401k matching. If you are goal oriented and driven to grow both personally and professionally, then this is the company for you.

Position Purpose

Under the direction of the Director of Sales Development & Customer Service, the Sales Development Representative (SDR) engages with new and existing sales prospects across North and South America through channels such as telephone, email, and web chat. The SDR generates new sales opportunities for our sales channels and follows up on leads created by Roland DGA through trade shows, advertisements, web forms, and CRM mining.

In addition, the SDR conducts regular outbound campaigns and leverages lead-generation platforms to identify new opportunities. This role collaborates closely with Sales, Marketing, and Product Management teams to maximize prospect engagement, strengthen the sales pipeline, and increase closed-won rates.

Essential Functions & Basic Duties

Lead Management & CRM

• Manage and document all sales opportunities in a CRM, ensuring accurate tracking and timely updates.
• Handle inbound pre-sales inquiries via phone, email, web chat, and social media to generate qualified opportunities.
• Follow up on dealer-distributed opportunities to confirm prospect engagement, purchase outcomes, or pending status.
• Close out opportunities in a CRM once they have reached the end of their lifecycle.
• Set up new customer accounts and update contact profiles to maintain clean and accurate CRM data.
• Utilize CRM and database-mining platforms to build prospect lists and support outreach initiatives.

Sales Development & Outreach

• Manage the Sales Development email queue and respond to inquiries in a timely manner.
• Execute targeted communication campaigns to customers and prospects, promoting sales initiatives, special offers, and equipment updates.
• Collaborate with Sales, Marketing, and Product Management on lead and opportunity distribution, campaigns, and strategic initiatives.
• Assist with pre-sales email outreach and post-show lead processing to maximize event ROI.

Relationship Building & Representation

• Develop and maintain positive relationships with prospects, customers, and dealer partners.
• Participate in industry trade shows and educational events, representing Roland DGA professionally.
• Present sales materials at corporate and dealer training sessions to support product and sales enablement.

Reporting & Professionalism

• Generate and deliver Sales and Marketing reports to support business insights.
• Uphold Roland’s highest professional and ethical standards as outlined in the Employee Handbook.

Performance Measurements

Lead & Opportunity Management

• Consistently qualify and convert sales leads in a timely and accurate manner.
• Maintain thorough documentation of activities and demonstrate strong product knowledge in all customer interactions.

Customer Engagement

• Drive consistent outbound communication and follow-up with customers and prospects.
• Take full ownership of assigned inquiries, ensuring professional resolution and follow-through.

Collaboration & Team Contribution

• Actively support departmental goals and contribute to the achievement of company objectives.
• Collaborate effectively with cross-functional teams, including Sales, Marketing, and Product Management.

Task Execution & Accountability

• Complete daily, weekly, monthly, and special assignments within established timelines.
• Demonstrate accuracy, reliability, and attention to detail in all deliverables.

Professional Standards

• Receive positive peer feedback during performance reviews as an indicator of teamwork and professionalism.
• Adhere to company policies and guidelines, including attendance, punctuality, and ethical standards as outlined in Roland’s Employee Handbook.

Qualifications

• Bachelor’s degree in Business Administration, Communications, or a related field preferred.
• Minimum of two years’ experience in Customer Service, Sales Support, or Marketing.
• Strong organizational skills, attention to detail, and the ability to manage multiple tasks effectively.
• Excellent written and verbal communication skills, with proficiency in Microsoft Office.
• Collaborative team player who builds positive relationships across departments.
• Knowledge of Sales Development processes and systems is a plus.
• Familiarity with wide-format printing, cutting, engraving, and/or 3D milling technologies is a plus.
• Spanish language fluency (spoken and written) is a plus.
• Be able to work a hybrid schedule: 3 days in office and 2 days remote each week.

SALARY RANGE: 

$55,000 - $60,000 + variable compensation plan up to $12,000

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION 

Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly. 
Average Hearing: Able to hear average or normal conversations and receive ordinary information. 
Repetitive Motions: Movements frequently and regularly required using the wrists, hands, and/or fingers. 
Average Visual Abilities: Average, ordinary, visual acuity necessary to prepare or inspect documents or products, or operate machinery. 
Physical Strength: Active work; standing and moving most of the time.  Exerts up to 70 lbs. of force occasionally.  (Almost all office jobs.) 

WORKING CONDITIONS 
None: No hazardous or significantly unpleasant conditions. (Such as in a typical office.) Climate conditions can vary for warehouse work in the Summer and Winter.   

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION 
Reasoning Ability: Ability to apply logical or scientific thinking to define problems, collect data, establish facts, and draw conclusions. Able to interpret a variety of technical instructions and can deal with multiple variables. 

Mathematics Ability: Ability to compute discount, interest, profit, and loss; commission markup and selling price; ratio and proportion and percentage. Able to perform very simple algebra.  

Language Ability: Ability to read periodicals, journals, manuals, dictionaries, thesauruses, and encyclopedias.  Ability to prepare business letters, proposals, summaries, and reports using prescribed format and conforming to all rules of punctuation, grammar, diction, and style. Ability to conduct training, communicate at panel discussions and to make professional presentations. 

INTENT AND FUNCTION OF JOB DESCRIPTIONS 

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected.  They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.