We recently conducted a survey of our users who have “metallic capable” devices from our lineup, and we found some amazing nuggets I’d like to share. The survey was sent to 500+ users, with a 29% response rate, enough that the results are statistically significant. For starters, 61% of those units are set up to run our metallic Eco Sol Max inks.

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Ever played the game "telephone"? It starts with a circle of people and a wacky story whispered from person-to-person around the circle. The fun comes when the last person in the circle says aloud what they last heard, and the initial person says what they originally started with. Without exception it's completely different from what started the cycle. Managing expectations can be very similar.

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