One of the best parts about my job is interfacing with our customers and learning about their work. Just this week, we added over 10 new customer exhibits to the Roland Creative Center which lives in our lobby. Our customers’ work never ceases to amaze me. Here is a look at some of the new exhibits now on display in our lobby.
Votes have been counted, and samples have been securely packed. While the Roland Creative Awards have been closed to entries for months now, final judging hasn’t taken place yet. In the next few days, regional winners from around the world will be headed to our headquarters in Japan for a tour, celebration, and awarding of the grand prizes, which include Roland hardware.
Everyone loves a good story. Which is why whenever we’re not launching new products, we try to feature our customers’ work in our advertising and public relations. It’s our belief that seeing and reading about what a customer has done with their Roland inkjet, vinyl cutter, engraver or milling machine is far more engrossing and believable than us tooting our own horn.
Wide-format inkjet printers are now producing some amazing things with fabric. You have probably seen many examples of sublimation, like these sublimated jerseys produced on a Roland FP-740. I especially enjoy the printed fabric wings on the replica of an 1895 Lillienthal glider that hangs in our lobby and were printed on a Roland AJ-1000.
As you have probably noticed from some other posts, we have been spending a lot of time at trade shows lately. They are always exciting for me because I get to see all kinds of new technology in one place, but also because I get to meet a lot of Roland users all at once, and hear about their work. While I’d like to believe that simply owning a Roland is a competitive advantage, almost everyone I talk to has some additional way to differentiate their business. One user bragged that he could turn around 8″ x 10″ canvas prints, stretched and ready to hang, within 24 hours of an online order. That means event photographs get delivered while the event is still fresh in people’s minds. Some owners have found that focusing on and perfecting one application, like wall coverings or window treatments has made them stand out.
Okay, big day today at Roland DGA; the launch of R-Blog, the Roland DGA blog. We had a lot of internal discussion regarding how to do this right and I can promise you that as a result you won't be reading about the oatmeal I had for breakfast. Who really cares, right? And besides, I don't eat oatmeal.