Can you hear me now?
News Views & How-To's

Can you hear me now?

Quick, run into an empty room, close the door behind you, and start talking out loud. That's kind of what writing a blog is like. Can you hear me now? Now? Now? How about now?

We started this "experiment" about three months ago, and it's probably just my impatient nature, but frankly I expected more. We're certainly not lacking for quality content as we've got our best people writing some good stuff here, but does anyone notice, or care?

I'm not whining or looking for a bunch of forced pen pals here, but think about it – it's called The Worldwide Web for a reason. That's a pretty daunting audience to be writing for and everywhere you look there is a plethora of content and voices striving to be heard above the noise, which I think is the real issue. How do you get noticed in a sea of activity? (cue the segue)

And if you run a sign shop, how do you get noticed in a sea of competitive activity? I drive past no less than four sign shops on my short commute to the office. All four shops have been around for awhile so I assume that each of them is a viable business. How do they do it? How do they differentiate themselves from each other and survive in such a competitive environment?

Ah, but there's the rub. If you do run a successful sign shop and you have found a way to differentiate yourself, is The Worldwide Web the place to talk about it? Frankly, I wouldn't. I'd keep my secrets to success to myself. Why educate the competition, right?

So we'll keep putting content out there, confident that someone someplace is actually reading our blog and even getting something out if it. They just can't talk about it.

How about it, can you hear me now?

Thanks for reading.

Dave Goward

Dave Goward

Dave Goward, CEO of Roland DGA Corporation, has more than 35 years of sales, marketing and management experience, including 24 years in the sign and graphics industry and 16 years with Roland DGA Corp. He enjoys fine automobiles and good wine and hates oatmeal.