While the commercial printing industry has experienced an overall decline in demand for print over the last 15 years, the demand for wide-format printed graphics is actually increasing. As a result, more and more commercial printers are looking at branching off into wide-format. Doing so presents some distinct challenges, however.
Download this white paper by Richard Romano, Senior Analyst at WhatTheyThink.com, and learn what it takes for commercial printers to successfully enter the wide-format market.
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