Prototyping POP with Roland Color and 3D Devices
Barcelona, Spain – Bundó Display, founded in 1983, had its origins in the metal industry and has since evolved to produce fixed point of purchase displays for small food stores. In the beginning, the company made displays with its own tools. Through dedicated professionalism and a strong vision for its business, Bundó Display has now grown to comprise a staff of 29 serving clients throughout Spain. In the past few years, their success has allowed them to expand sales to parts of France.
Today the company counts among its customers highly prestigious perfume companies such as Prada and Carolina Herrera, as well as internationally renowned brands like Revlon, Coca- Cola and Damm. Marc Bundó, vice president of the company, attributes its success to the company’s unique business formula, which they call the “5 + 10.” Bundó Display promises its clients an outline of their project in five days and a prototype 10 days later.
To better manage its production, Bundó Display invested in a Roland MDX-650 milling machine.
Incorporating this equipment into the production environment not only allowed them to cut down the wait time for the finished prototype, but it offered them more flexibility for changes and corrections, thereby lowering production costs.
To complete the creation of finalized prototypes, the company also acquired a Roland VersaCAMM SP-300V. This versatile printer/ cutter combines high-quality printed graphics with precise cuts, adjusting each design to the client’s needs. Marc Bundó said, “Clients won’t accept projects that they simply like; they have to really be excited by the project.”
More and more, companies are opting to promote their products through point of purchase displays.
Larger corporate brands are seeking to decorate display spaces in ways that make them attractive to potential buyers. When approving a project, clients want to see prototypes that are as close to the final product as possible. In the words of Marc Bundó, “The success of our company is based on our ability to understand the client’s profile in the first meeting and create highly creative and functional prototypes.”
Currently, Bundó Display creates more than 20 prototypes each month, demonstrating the trust invested in them by their clients throughout their 25-year history.
specific solutions to their customers
A Roland DG Publication | Copyright © 2009 All rights reserved. 2009 | Issue No. 7 | The Roland DG Global Network