FIERAMILANO, ITALY – More than 20,000 curious and enthusiastic visitors crowded the arena in FieraMilano, Italy for the visual communication industry’s most important event of the year.

This year’s Roland DME booth focused on the company’s latest personalization solutions for new, fast-growing apparel markets. In addition to Roland digital printing and engraving equipment, the booth was full of colorful clothing, gifts and other goods – all customized using Roland personalization technologies with many items sporting dazzling rhinestones affixed by the company’s new Premium Rhinestone Apparel Solution.

The Roland DME booth was packed with hundreds of visitors each day. The Roland community greeting these visitors included several Roland craftsmen, top Roland customers on hand to share their experiences with Roland products and to discuss their many applications.

The booth was set up to meet customers’ needs, allowing them to compare various Roland solutions and find the right products for their businesses. Roland further supported visitors by holding organized training courses on Roland equipment throughout the three-day conference.