Westerlin, Belgium - The annual off-road endurance race known as The Paris-Dakar Rally is open to both amateurs and professional drivers. It covers approximately 7,000 miles (10,000 kilometers) across Europe and Africa.

Roland Benelux sponsored the AD-Sport team of Albert Vaniershot and Koen Wauters, a famous Belgian singer and television celebrity. During the Rally, the team reported daily on nationwide television. They also recorded more than 250,000 visitors to their website within two weeks.

All vehicle graphics were printed with Roland’s VersaCAMM SP-300V.